The ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
Data from Google Insights for Search suggests lead generation is starting to slide off the radar of marketers. Or is it? The truth is that marketers are becoming more focused on more specific topics like demand generation, lead scoring and lead nurturing.
Take a look below to learn which marketing automation topics are becoming front of mind.
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Our friends at Marketing Cloud recently posted a Brainshark about Marketo. For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces.
Within the space of five minutes, it provides a useful introduction to the hows and whys of Marketo’s lead nurturing. Topics include:
The changing nature of buyer behavior, particularly in today’s online jungle, is a challenge that B2B marketing and sales teams must address with dynamic strategies and flexible mindsets.
The truth about the modern digital consumer atmosphere is simple: The customer is in charge. Buyers are no longer dependent upon vendors to inform their purchasing decisions. Now, the Internet allows them to find all the details they need.
Therefore, to improve the effectiveness of marketing…
Is your lead nurturing process a little like waiting for eggs to hatch? Results are slow and you feel like you have little control over the when, why and how?
Not to worry – many organizations are faced with the challenge of lead nurturing. On one hand, both marketing and sales are under pressure to close deals and hit monthly numbers. However, nudging leads too fast, or with the wrong message, can quickly spoil them.
Below are five ways to keep leads moving through your funnel.
1.…
Last month I participated in a webinar on Adding the Human Touch into Your Lead Nurturing with Brian Carroll, author of Lead Generation for the Complex Sale and the “godfather” of lead nurturing. We received a ton of questions after the presentation – so many that we didn’t have time to get to all of them, so I wanted to address several of them here.
Q: What marketing metric(s) should I use to capture lead nurturing effectiveness? How do you overcome those who claim they “would have…
Does your drip marketing leak? In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get?
Using drip marketing is a valuable way of keeping your prospects engaged and creating credibility as a resource. By sending regular targeted email messages, you keep your company at the top of your…
In a recent webinar, Marketing’s Impact on Revenue – How to Measure, Optimize and Predict It, Ken Moorhead and Isaac Pellerin from Compendium discussed how Revenue Cycle Anlalytics helps them prove marketing’s impact on revenue to their organization. Download the webinar, check out the quick summary below, or download the slides from SlideShare to see firsthand how Compendium leverages analytics tools such as the Revenue Cycle Explorer and the Revenue Cycle Modeler to improve…
In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) discussed the top seven ways to utilize marketing automation to generate more sales revenue. Read the detailed summary below or download the full webinar here.
1. Nurture your leads to get 3 out of 4 sales opportunities that come from prospects with longer-term needs.
According to AcquireB2B research, 25 – 33% of prospects buy your product…
We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth, contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing:
A lot of early adopters of Marketing Automation systems are in the technology industry. For many of them, product trials are an important lead generation tactic. However, conversion rates of product trials are notoriously low. Often, prospects simply forget…
A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success, written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing, it also embodies and reinforces so many Marketo best practices. For a quick summary of the 10 tips, read below.
