Modern B2B Marketing
Modern B2B Blogs
July 12, 2010
Email Marketing Best Practices from MarketingProfs Digital Marketing World
Posted by Maria Pergolino
Summaries of presentaions from MarketingProfs Virtual event, where email marketing is highlighted. Topics range from email segmentation to social media and lead scoring.
Posted by Maria Pergolino in Email Marketing | Lead Nurturing | Modern B2B Marketing | Social Media | Tips
July 9, 2010
Perfect Timing – When to Call a Prospect
Posted by Bill Binch
When do you call your prospect for the first time? Within minutes of getting their contact details? Twenty-four hours after getting their details? After you’ve nurtured them a bit? This post will help you decide.
Posted by Bill Binch in Lead Nurturing | Lead Scoring | Modern B2B Sales
June 3, 2010
Lead Nurturing Through Social Media: Just Do It (Right)
Posted by Maria Pergolino
Lead nurturing via social media, AKA seed nurturing, can help build relationships with qualified prospects. Learn more on the Marketo Best Practices Blog.
May 13, 2010
10 Worst Things to Do With a Qualified Sales Lead
Posted by Maria Pergolino
Marketers spend a lot of time (and money) delivering leads to sales teams. Of course, one big mistake – or even a series of little ones – can be the end of a potential sale.
Ensure you avoid these 10 worst things you can do with a qualified sales lead in your lead nurturing efforts:
1. Repeated [...]
Posted by Maria Pergolino in Lead Management | Lead Nurturing | Lead Scoring | Modern B2B Sales
February 4, 2010
You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
Posted by Maria Pergolino
You Don’t Know Jack About Online Marketing – This post explains why this is more than just the Coolest Marketing Game Ever!
January 27, 2010
Introducing Seed Nurturing
Posted by Jon Miller
What happens when qualified prospects visit your site or social media sites anonymously where you don’t necessarily have their names or e-mails? Seed nurturing is the process of building relationships with qualified prospects before you have their contact information.
Posted by Jon Miller in Demand Generation | Lead Nurturing | Modern B2B Marketing | Social Media
December 29, 2009
B2B Lead Nurturing in 2010
Posted by Maria Pergolino
Resolve to maximize conversions of B2B leads in the New Year. Discover how to make that resolution a reality with effective lead nurturing on Modern B2B Marketing Blog from Marketo.
November 29, 2009
Dreamforce 2009: Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads
Posted by Maria Pergolino
Last Wednesday I attended the Dreamforce session Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads. In this session, they discussed how to use lead scoring to identify and prioritize sales-ready leads. They also discussed how to use lead nurturing to establish a relationship with prospects that are not sales ready.
September 20, 2009
The Definitive Guide to Lead Nurturing: Free On-Demand Webinar
Posted by Jon Miller
Watch The Definitive Guide to Lead Nurturing webinar on-demand, with no registration. Get practical tips for how you can actually implement lead nurturing at your company, including:
* Deciding what leads to send to sales
* Establishing permission to nurture leads
* How to customize drip “stay in touch campaigns” based on buyer role and stage of the buying cycle
* What types of campaigns accelerate the buying cycle
* When and how to recycle leads from sales back to marketing
* Measuring and proving the ROI of lead nurturing
Posted by Jon Miller in Demand Generation | Lead Management | Lead Nurturing | Modern B2B Marketing | Tips
August 27, 2009
Lead Nurturing ROI and Content Mapping
Posted by Maria Pergolino
Definitive Guide to Lead Nurturing book and webinar highlights including why content mapping is an important initial step in the lead nurturing process needed to calculate the ROI of your nurturing campaigns.