Landing Page
The ultimate resource for lead nurturing, whether you're just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs.
Trisha Fawver from PsPrint recently wrote a great review of Marketo’s landing page optimization software. (PsPrint combines the very best in web technologies with state-of-the-art production facilities to provide fast and affordable online color printing; Trisha’s blog, Print This!, explores how printing fits into the new ages of Marketing 2.0).
Here’s an excerpt of what Trisha wrote:
As most marketing professionals have experienced, we all get these
lofty, grand ideas about ways to…
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Marketo was pleased to host last week’s MarketingSherpa teleseminar entitled "New Research: Practical Tips on How to Lift Conversion Response." Presented by Stefan Tornquist, Research Director at MarketingSherpa as well as Marketo’s (and Modern B2B Marketing’s) own Jon Miller, the teleseminar offered tips to increasing your landing page conversion rates.
With no thanks to the storms in the northeast, which delayed the final production of the audio, the teleseminar is now available…
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You’re a smart marketer, right? You already know that creating and optimizing your landing pages is an important tactic in any lead management or lead nurturing campaign. You know that a relevant landing page can easily double your conversions versus sending clicks to the home page, and testing and tuning your pages can increase conversions by 48% or more.
So if you’re so smart, then why aren’t you using landing pages more?
Here are some shocking statistics about the sorry state of…
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We would like to invite you to attend a live teleseminar from MarketingSherpa. Entitled New Research: Practical Tips on How to Lift Conversion Response, the teleseminar will be presented by Stefan Tornquist, Research Director at MarketingSherpa and Jon Miller, VP Marketing at Marketo (and the head blogger for Modern B2B Marketing). Register now.
Based on information from the just released MarketingSherpa Landing Page Handbook (2008 edition), this teleseminar will:
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Marketo customer IDology has just been featured in a case study entitled "Age Verification Vendor IDs Pay-Per-Click Advantage" in the DemandGen Report.
In the article, Jodi Florence, director of marketing at IDology, cites the increase in Google Adwords advertising by some of her competitors as a reason for her choice of Marketo for both pay per click management and landing page optimization.
Since deploying the Marketo landing page solution in July, Jodi has seen significant…
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I’ve written quite a bit about the value of testing every part of your online campaigns, including ad text and ad copy, landing pages, banners, forms, subject lines, and more. Michael Egan of Yahoo! Search Marketing further explains the value of testing, even for the best marketers:
It’s hard to argue that Tiger Woods is pretty darn good at what he does. But even he is not perfect. Imagine if he were allowed to hit four balls each time and then choose the shot that worked the best.…
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As I’ve discussed before, landing pages are critical to getting the most from your pay-per-click campaigns. Our customers at Marketo have found that targeted landing pages can improve their conversion rates by 200% or more.
So how do you create better lead generation landing pages? I recently contributed a guest post to Lee Odden’s wildly popular Online Marketing Blog in which I shared ten tested and proven tips you can use to improve and optimize your landing pages.
Read the…
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Jon talks with Heather Lutze of Lutze Consulting about Marketo Pay Per Click and Landing Pages. Heather asks Jon why use landing pages, and he gave some great statistics:
- 6.3% average conversion rate for home pages
- 9.3% average conversion rate for loosely relevant landing pages
- 12% average conversion rate for highly relevant, targeted landing page
Jon talks about the Marketo Landing Pages on-demand application, which includes the ability to easily create landing page templates and…
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Probably everyone has heard about some stats that are in MarketingSherpa’s “Business Technology Marketing Benchmark Guide
2007-08.” Namely, that:
- 80% of your new customers think they found you
- And 83% of those used Google to do it.
But are you using the most effective means of converting those buyers into customers? A B2B marketer should be using this opportunity to educate the buyer. You should frame the discussion and establish your company’s brand as a trusted adviser who…
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If you want to make Google richer without making any money yourself, then stop reading. You don’t need to worry about conversion rates or landing pages. But if you want to grow your own revenue using search engine marketing, then you must pay attention to converting your clicks into leads.
This is the topic of my new article “Better B2B Landing Pages – A Case Study“, now available as part of Search Engine Land’s Strictly Business column.
Here’s a summary from the article of some of…
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