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An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. Effective landing pages excel at attracting prospects, keeping their attention and converting them with a call to action.
With 93% of B2B buyers using search to begin their buying process, it’s key to optimize the landing page for search as well as for relevancy, consumption and conversion.
Developing a high-converting landing page requires testing to understand the right mix of…
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Internet math question: If you get 200,000 viewers to your website and 80% of them just check out one page, would you consider your website a success?
In some cases (with bloggers for example), a one-time visit to the website means checking out the latest blog, then taking off and that may be okay. However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good.
Follow this primer on what bounce rates are and how you can use marketing…
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Marketers love looking at the results of A/B landing page tests. We’re almost addicted to it. But what is it about landing page tests that fascinates us?
I’ve been thinking a lot recently about landing page design and landing page testing. One of the reasons being a webinar that Marketo is hosting with Anne Holland, founder of WhichTestWon.com, on March 23. In the webinar we’re going to look at wisdom and new best practices gained from dozens of A/B tests. The event has already been…
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Marketing studies have shown that 93% of B2B buyers begin their buying process using the Internet. When examining your website’s effectiveness, take into consideration the all-important landing page. A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click. Follow these six ways for increasing conversion rates and improving lead generation:
1. Focus on a call to action:
Don’t…
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We had the chance to interview Aaron Kahlow, CEO of Online Marketing Summit. (Happening right now in San Diego!) In this interview he expands on his Dreamforce session, Advance Online Marketing Tactics. He emphasizes the importance of user experience in order to know what your customers want and how they want it delivered. Read below for a summary of his Marketo TV interview and learn more about usability, user experience and how to tie it back to analytics.
Aaron’s tips include:
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Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally! Read the summary below or view the video to learn some of the top tips for creating conversion.
Landing page optimization has a “renewed focus.” The focus used to be on driving traffic to your website, now it’s about driving conversion and getting people to take the desired action on your website or landing…
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Do you want your landing pages and emails to be shared in social media, but don’t know how to encourage your readers to do so? It is not as hard as you might think.
A simple way to make your landing pages social media friendly is to use a plug-in like ShareThis or AddThis. These sites add a small bar to a blog post or web page that allows content to be distributed to hundreds of sites.
The problem with this is you may want to customize the message that is going to be shared. This…
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Savvy B2B organizations dedicate a great deal of effort to landing page optimization for their websites, creating relevant, keyword-optimized pages to generate more leads and improve conversion rates.
But there’s always room for creativity and excitement in landing page design, especially during the holiday season. B2B marketers can take a cue from B2C businesses and e-commerce sites that are ringing in the New Year – and boosting sales in the process – with holiday marketing landing…
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The truth about landing page optimization is that you can make 1000 landing pages and if you aren’t doing any optimization work it doesn’t mean that the 1000th will be any better than the first. Why? Because unless you are really looking at which elements of your landing pages work and which ones don’t you never know what to change.
While landing page optimization isn’t hard, it can be intimidating at first. Plus, it can be time consuming if you aren’t using proven methods to improve…
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Let me tell you a story about how I used two easy landing page optimization tips to reduce my cost per conversion by $10.67 and improve my quality score at the same time.
Shorter Forms Reduced Cost Per Conversion by $10.67
As you know, Marketo provides on-demand marketing software including lead management and landing page optimization. One of my jobs as VP Marketing is to generate qualified leads for the sales team by finding prospects using Google AdWords (as well as other…
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