Modern B2B Marketing
Modern B2B Blogs
January 5, 2010
Simple Steps to Creating Custom Social Landing Pages and Social Emails
Posted by Maria Pergolino
Want your landing pages and emails to be shared in social media, but don’t know how to encourage your readers to do so? Social email and social landing pages are not as hard as you might think.
December 13, 2009
5 Top Holiday Marketing Landing Pages
Posted by Maria Pergolino
Gain ideas for amplifying leads while spreading cheer with effective holiday marketing landing pages on the B2B Marketing Blog from Marketo.
August 3, 2009
The Truth about Landing Page Optimization
Posted by Maria Pergolino
The truth about landing page optimization is that you can make 1000 landing pages and if you aren’t doing any optimization work it doesn’t mean that the 1000th will be any better than the first. Learn more about Landing Page Optimization in this post.
February 6, 2008
Two Practical Landing Page Tips That Will Save You Money
Posted by Jon Miller
Here’s how how I used two easy landing page optimization tips to reduce my cost per conversion by $10.67 and improve my quality score at the same time.
January 12, 2008
Landing Pages Made Easy
Posted by Jon Miller
Trisha Fawver from PsPrint shares her review of Marketo’s landing page optimization software.
December 17, 2007
Hot Tips to Increase your Landing Page Conversions
Posted by Kelly Abner
View the archived version of MarketingSherpa’s Landing Page teleseminar, hosted by Marketo on December 12, 2007.
December 4, 2007
Shocking Statistics About Landing Page Usage
Posted by Jon Miller
44% of clicks for B2B companies are directed to the home page, not a special landing page, and of B2B companies that use landing pages, 62% have six or fewer total landing pages. So why aren’t you using landing pages more?
November 20, 2007
Upcoming Teleseminar from MarketingSherpa and Marketo
Posted by Kelly Abner
If you’re interested in giving your conversions a 48% lift, increasing your average shopping cart, and making your job easier with proven guidelines on what really works, sign up for this free teleseminar.
November 12, 2007
IDology increases conversions & reduces costs with Marketo
Posted by Kelly Abner
Since deploying the Marketo landing page solution in July, Jodi has seen significant improvements in her search marketing performance, including a 25% increase in number of conversions per month
and a 50% reduction in cost per conversion.
October 24, 2007
Landing Page Testing: How Much Is Too Much?
Posted by Jon Miller
Many testing methodologies are complex and are only appropriate for high-volume sites. Small- and mid-sized companies do not have the volume required to achieve statistical significance except using simpler approaches. This article shares a Landing Page Test Calculator that will tell you how many test versions your landing page can support, and therefore which test methodology is right for you.