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Modern B2B Marketing

September 8, 2010

The Secret to Successful Email Marketing: Testing

Posted by Shonal Narayan

Email marketing testing tips and best practices. Learn the variables that resonate with your target audience.

August 5, 2010

Is Sunday the New Tuesday for Email Marketing?

Posted by Caroline Ruggiero

There have always been “rules” around what day you should send email marketing messages . I’ve heard numerous timing strategies that all make logical arguments for their method.  One rule I’ve been hearing a lot lately is “Never email on Fridays. Always email on Tuesday nights.” The theory behind the rule of thumb makes sense: [...]

July 12, 2010

Email Marketing Best Practices from MarketingProfs Digital Marketing World

Posted by Maria Pergolino

Summaries of presentaions from MarketingProfs Virtual event, where email marketing is highlighted. Topics range from email segmentation to social media and lead scoring.

July 7, 2010

Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller

Posted by Katie Byrnes

B2B email marketing thought leadership from email marketing expert, Stephanie Miller.

May 14, 2010

Design for Email Deliverability

Posted by Katie Byrnes

Learn some tips on how to design email to improve deliverability.

May 12, 2010

The Key to Email Deliverability is Reputation

Posted by Katie Byrnes

Learn the best practices to improve sending reputation at your company. Discover the data that drives deliverability, how to prevent and manage complaints and subscribing best practices.

May 11, 2010

Top 5 Resources for Email Deliverability

Posted by Katie Byrnes

Discover the top 5 email deliverability resources to improve your company’s sending reputattion.

January 13, 2010

Don’t Forward This To A Friend! – Email Marketing Best Practice

Posted by Maria Pergolino

We often see forward-to-a-friend buttons in email, but does this mean using such a link is best practice? This article explains four reasons why forward-to-a-friend in email may not be a marketer’s friend at all.

January 5, 2010

Simple Steps to Creating Custom Social Landing Pages and Social Emails

Posted by Maria Pergolino

Want your landing pages and emails to be shared in social media, but don’t know how to encourage your readers to do so? Social email and social landing pages are not as hard as you might think.

December 4, 2009

10 Best Practices for Using Links in Emails

Posted by Maria Pergolino

This article discusses how and when to put links in an email communication.