Modern B2B Marketing
Modern B2B Blogs
September 8, 2010
The Secret to Successful Email Marketing: Testing
Posted by Shonal Narayan
Email marketing testing tips and best practices. Learn the variables that resonate with your target audience.
August 5, 2010
Is Sunday the New Tuesday for Email Marketing?
Posted by Caroline Ruggiero
There have always been “rules” around what day you should send email marketing messages . I’ve heard numerous timing strategies that all make logical arguments for their method. One rule I’ve been hearing a lot lately is “Never email on Fridays. Always email on Tuesday nights.” The theory behind the rule of thumb makes sense: [...]
July 12, 2010
Email Marketing Best Practices from MarketingProfs Digital Marketing World
Posted by Maria Pergolino
Summaries of presentaions from MarketingProfs Virtual event, where email marketing is highlighted. Topics range from email segmentation to social media and lead scoring.
Posted by Maria Pergolino in Email Marketing | Lead Nurturing | Modern B2B Marketing | Social Media | Tips
July 7, 2010
Email Marketing Tips, Trends and Techniques with Return Path’s Stephanie Miller
Posted by Katie Byrnes
B2B email marketing thought leadership from email marketing expert, Stephanie Miller.
May 14, 2010
Design for Email Deliverability
Posted by Katie Byrnes
Learn some tips on how to design email to improve deliverability.
May 12, 2010
The Key to Email Deliverability is Reputation
Posted by Katie Byrnes
Learn the best practices to improve sending reputation at your company. Discover the data that drives deliverability, how to prevent and manage complaints and subscribing best practices.
May 11, 2010
Top 5 Resources for Email Deliverability
Posted by Katie Byrnes
Discover the top 5 email deliverability resources to improve your company’s sending reputattion.
January 13, 2010
Don’t Forward This To A Friend! – Email Marketing Best Practice
Posted by Maria Pergolino
We often see forward-to-a-friend buttons in email, but does this mean using such a link is best practice? This article explains four reasons why forward-to-a-friend in email may not be a marketer’s friend at all.
January 5, 2010
Simple Steps to Creating Custom Social Landing Pages and Social Emails
Posted by Maria Pergolino
Want your landing pages and emails to be shared in social media, but don’t know how to encourage your readers to do so? Social email and social landing pages are not as hard as you might think.
December 4, 2009
10 Best Practices for Using Links in Emails
Posted by Maria Pergolino
This article discusses how and when to put links in an email communication.