Email Marketing
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The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Here are just a few of the stand-out findings in the report. For even more email marketing findings and best practices, watch my American Marketing Association webinar, where I drill into some of the coolest findings from this innovative benchmark.
You can also fill out the survey yourself to get an instant, free customized report that shows you how your company…
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You’ve worked hard to develop a quality list of customers and prospects. You’ve dedicated countless hours into creating relevant email messages and fostering brand trust with your audience. But how much time have you committed to ensuring all that email data is secure? Is your customers’ and prospects’ information secure? Is your own data safe?
There’s a whole new generation of security breaches these days, and the stakes couldn’t be higher. Check out this infographic to discover why…
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Email marketing remains one of the most important marketing tactics, even as social media, mobile marketing, video, etc. transform the marketer’s landscape. According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, more B2B marketers rank email marketing as very effective or somewhat effective than any other tactic — higher than SEO, tradeshows, social media, and more.
But how does your email marketing measure up? What are the best practices used by today’s top performers?…
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Learning anything new can be tricky. The same goes for admitting that you’ve been in the game a long time and you still don’t know all the rules. I was working at home not too long ago and the radio was playing somewhere in the house and I wasn’t really paying attention until, for some reason, a song came on that got my attention: “ABC, 123″ by the Jackson Five. Know it?
They sing about things being as easy as “ABC, 123,” and I thought that was a good way to not only help teach those…
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Oftentimes we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite.
We know that those who manually request additional information and future communications are more engaged with our brand, and therefore more likely to convert to customers. But where’s the proof?
A study analyzing more than 700 million messages found the following of confirmed opt-in…
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According to Google, spam is either a canned meat product made mainly from ham or irrelevant or inappropriate messages sent on the Internet to a large number of recipients. Either way, it’s not something I want to see on my computer in the morning. And since I don’t think I’m in the minority on this one, it’s probably not something that should be a part of your email marketing.
Enjoy this fun infographic, and make sure to check out the bottom to see best practices so you won’t look…
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Authentication is the technical standards through which ISPs and other mail gateway administrators can establish the true identity of an email sender. In order to clearly differentiate yourself from spammers, you should take steps to protect your brand by incorporating sender authentication technologies. If you are using an email or marketing automation provider that follows best practices like Marketo much of this will be done for you. If not, you will need to do the…
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According to the Radicati Group, Inc., over 90 trillion emails were sent in 2009.
B2B spending on email marketing is estimated to have grown by 2.4% to $206 million in 2010, according to Metrics 2.0.
B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009).
However, email marketing isn’t always an easy channel to conquer with its unique…
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The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. It has never been as easy to share information online and to connect with like-minded individuals as it is today. Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate. A study by the advertising research company Nielsen showed that nearly 25% of the time Americans spend online is spent on…
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Originally thought to be more effective for B2C markets, mobile email marketing is fast becoming an effective way to communicate with B2B prospects and boost lead generation. To truly become effective, marketers must understand and implement best practices for mobile marketing to produce quantifiable results.
According to a report from comScore, 60.7 million people in the U.S. owned smartphones during the three months ending in October. With this type of stellar growth, B2B marketers…
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