Modern B2B Marketing
Modern B2B Blogs
June 28, 2010
What the CEO Needs from Marketing
Posted by Maria Pergolino
Learn what CEOs need from marketing in this overview of the webinar, Rules for Revenue Mastery.
Posted by Maria Pergolino in Accountability | Budgets | Modern B2B Marketing
October 19, 2009
2010 Blueprint for B2B Demand Generation Success: Free Webinar with SiriusDecisions and the American Marketing Association
Posted by Maria Pergolino
In this webinar Marketo and SiriusDecisions disucss five key planning assumptions across two macro functions that should drive b-to-b marketing planning for 2010, how budgets have changed over the past 12 months, specific steps you can take to turn your leads into revenue faster than ever before, and the SiriusDecisions Demand Waterfall, and the trends within it.
October 15, 2008
IDC CMO Advisory Practice: Trends, Forecasts, Benchmarks, and Essential Guidance for 2009
Posted by Jon Miller
Do you know how much to spend on your B2B marketing budget in 2009? How to allocate your budget across programs and headcount? In this on-demand webinar, get the latest trends, forecasts, and benchmarks from IDC’s CMO Advisory Practice.
June 14, 2008
7 Strategies for B2B Marketing during a Recession: The Definitive Guide
Posted by Jon Miller
An economic slowdown means increased focus on demonstrating marketing’s impact on revenue and growth and on getting the most out of every dollar spent. Here are seven strategies you can use for B2B marketing during a slowdown.
Posted by Jon Miller in Accountability | Budgets | Modern B2B Marketing
April 17, 2007
B2B Marketing Budgets – Data From SiriusDecisions
Posted by Jon Miller
I came across some awesome benchmark data about B2B marketing budgets, courtesy of SiriusDecisions. Thanks to Mou Mukherjee of cadenceblog for sending me the presentation in the first place. (If you are not familiar with SiriusDecisions, you should be — they are doing some of the best research available on B2B marketing and sales. [...]
February 1, 2007
Why B2B Marketers Must Work So Hard
Posted by Jon Miller
According to IDC, B2B marketers are being forced to do more with fewer people than ever before. The “program-to-people” ratio, which compares the ratio of program expense to staff expense in the marketing budget, is becoming more leveraged every year (meaning fewer people running more programs). In 2006, the ratio hit a high value [...]
January 21, 2007
How To Sell Your Marketing Budget To Your CFO
Posted by Jon Miller
I recently received this email from a colleague who runs marketing for a security software company:
I’m getting some pushback from my CFO on the size of my proposed total marketing budget as % of forecasted revenue… Do you have any sources with basic credibility with this info that I can cite?
Selling your marketing budget to [...]
October 12, 2006
Benchmarking Marketing Budgets
Posted by Jon Miller
Two of the most common questions I hear from fellow marketers is: “How much should I spend on marketing?” and “How much of my marketing budget should I spend online?” One way to look at this is through benchmarks.
Blackfriars Communications recently published the latest version of their “Sizing US Marketing 2006” report, updated to [...]