Modern B2B Marketing
Modern B2B Blogs
August 27, 2010
6 Rules for Content Marketing
Posted by Maria Pergolino
The six rules for content marketing that can ultimately create leads, drive webbsite traffic, promote brand and educate customers and prospects.
November 24, 2009
Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads
Posted by Jon Miller
Social media can help build awareness and thought leadership, as well as encourage promoters and improve your organic rankings. Here’s why you should allocate some of your demand generation budget to social media.
Posted by Jon Miller in Branding | Demand Generation | Modern B2B Marketing | Social Media
November 23, 2009
How B2B Social Media Marketing Drives Inbound Leads (Hint It’s All About Risk and Brand)
Posted by Jon Miller
Risk is at the center of the the hard-to-measure but undeniable connection between brand building and lead generation, between buzz and demand, between social media and inbound leads.
Posted by Jon Miller in Branding | Demand Generation | Modern B2B Marketing | Social Media
October 14, 2009
Why Thought Leadership Is Your Most Valuable Asset
Posted by Jon Miller
As a B2B marketer, thought leadership is one of the most valuable assets your brand — or you — can attain. Here are four strategies you can use to build your own thought leadership.
April 22, 2009
Beyond the B2B Buying Funnel: Exciting New Research about How Companies Make Complex Purchases
Posted by Jon Miller
It turns out that B2B buying is far from rational. The latest research shows that 99% of buying behavior is about managing risk. Here’s why, and what you can do about it.
March 18, 2007
B2B Branding – Why Branding Matters in B2B Marketing
Posted by Jon Miller
Strewn around my house are pens, coffee cups, calculators, USB memory sticks, and assorted swag from various companies I’ve met over the years. What is the purpose of all this stuff? Does having a leather portfolio with a vendor’s logo on it make me more likely to buy their products?
Proponents of swag will argue [...]
March 8, 2007
How To Use Thought Leadership To Build Brands and Nurture Leads
Posted by Jon Miller
RainToday.com’s recent report "What’s Working In Lead Generation" got me thinking about the relationship of thought leadership to branding and lead nurturing. In B2B marketing, all three serve the same purpose: to establish your company as a trusted adviser, so when a prospect is ready to buy, he or she will think of you [...]
December 6, 2006
5. Help buyers research early in the sales cycle
Posted by Jon Miller
Before the Internet, buyers got most of their information by talking directly with sales reps. As a result, it made sense for sales to engage with the customer early in the buying cycle.
Today, however, buyers use the Internet to research and get smart before they ever want to speak with a representative [...]
Posted by Jon Miller in Branding | Landing Page | Modern B2B Marketing
November 6, 2006
Banner Impact on Search Click-Thru
Posted by Jon Miller
Seth Godin recently had a post called The 249% Solution, in which he referred to a Yahoo! study on how brand ads and search ads interact. The study found that for one Yahoo! client, (Harris Direct, an on-line brokerage), a "reasonable buy of banner ads" grew unaided brand awareness by 7% but increased clicks on [...]
Posted by Jon Miller in Accountability | Branding | Search Engine Marketing
October 7, 2006
Highlights from 2006 CMO Council Summit
Posted by Jon Miller
I had the opportunity to attend this year’s CMO Council Summit in San Francisco, titled “The Power of Engagement: Gaining Customer Intimacy, Influence & Inspiration”. The sessions were heavily focused on consumer marketing and brand building, so this summary will be a little off my normal topic of best practices in B2B marketing. If consumer [...]