Modern B2B Marketing
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With over 100 million albums sold worldwide, KISS is arguably one of the biggest and most successful bands on the planet. Led by the marketing genius that is Gene Simmons, they continue to reach new audiences while engaging lifelong fans. Gene Simmons may be best known as the fire-breathing, bass playing demon in one of the most influential rock bands in history, but he can also teach us a thing or two about content marketing.
KISS is a rock n’ roll band, but it is also a business and…
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We are less than one week away from the 2012 Marketo User Summit and the lineup we have in place for keynotes includes the top thought leaders in sales and marketing. One of which is Andy MacMillan, Salesforce Data.com’s Senior Vice President of Products and Marketing. We are excited to welcome him to our blog to give us more details about Data.com and how businesses can use big data to drive revenue.
Please provide a brief overview of your business. What do you do? When was it formed?…
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I’m pleased to welcome Tim Riesterer, Chief Strategy and Marketing Officer at Corporate Visions, as a guest blogger. Corporate Visions helps global business-to-business customers create more sales opportunities, overcome the status quo, and win more deals by improving the conversations sales representatives have with customers. Tim has more than 20 years of experience in Marketing and Sales, and is the co-author of Customer Message Management: Increasing Marketing’s Impact on…
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Here at Marketo we are very excited about our upcoming 2012 Global User Summit. We have a stellar lineup of keynotes including LeadMD CEO & Chief Marketing Evangelist, Justin Gray. We are pleased to welcome him to the blog to share strategies and best practices for attracting today’s elusive buyer and rising above the choppy economy to achieve unprecedented revenue growth.
Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your…
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Dave Kerpen is the co-founder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm. He is the author of the New York Times best seller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook, and speaks at dozens of marketing conferences and webinars each year.
Marketo recently caught up with Kerpen to get his thoughts on a few hot topics regarding social media marketing. In the…
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Lead lifecycle refers to how we manage the life of a lead (or contact or prospect depending on your terminology) from the moment it shows up in the system to deal close. The lead lifecycle defines where a lead can live, how a lead moves along, and what we do with a lead at each stage.
Companies typically use a lead lifecycle model for two primary reasons:
1) Preventing sales leads (and potential sales leads) from falling through the cracks
2) Reporting on conversion rates through each…
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The Marketo 2012 Global User Summit is right around the corner and we have a stellar lineup of keynotes including Debbie Qaqish, Chief Revenue Officer at the Pedowitz Group. We are pleased to welcome her to the Modern B2B Marketing blog where she discusses how to transform marketing from a cost center to a revenue driver.
Please tell us a little bit about The Pedowitz Group and how your company aligns to deliver/support cloud services to your customers?
Qaqish: We learn everyday from…
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Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.
1. Advertising and infographics rule the b2b marketing pins
Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. …
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It’s like peanut butter and chocolate for the B2B Marketing professional. The announcement of LinkedIn acquiring Slideshare has all the characteristics to make an incredibly enticing pairing. A combined estimated 136 million monthly unique visitors now aligning 9 million content uploads with 161 million members; this incredibly exciting news opens up a whole new world of possibilities for B2B marketers.
Knowing that they have already announced a few of their plans, including using…
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In the final part of our Marketing in a Downturn series, we’re examining the importance of getting your sales and marketing teams aligned. (Read Part 1: Lead Generation and Nurture and Part 2: Content, Content, Content.)
Historically, the relationship between marketing and sales has been (to put it politely) problematic, with lots of finger-pointing, and lots of valuable sales leads falling through the gaps between the two functions. But in an age of cautious spending, no company can…
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