Marketo Blogs
Write Like Shaw and Your Marketing will Never be a Pygmalion
Posted on:
September 28, 2011
Superficiality will get you nowhere these days.
Pretending to be something you’re not isn’t good for anyone. It’s also not good for brands or the consumers that put their trust in them. Marketing is about making promises and it can be quite tempting to oversell a product. But writers can create content that makes them look like marketing geniuses if they take a little time to emulate George Bernard Shaw.
George Bernard Shaw (July 26, 1856 – November 2, 1950) was an Irish playwright…
Words, Words, Words: Inspiration for B2B Marketers from Popular Writers
Posted on:
September 23, 2011
Savvy marketers know that they can find inspiration anywhere and that they can learn from anyone. With this idea in mind, here is a look at quotes from five well-known authors and the reasons they can inspire your B2B marketing mix.
“It is a mistake to think you can solve any major problems with just potatoes.”
- Douglas Adams
What a B2B marketer can take from Adams’ quote here is that when you’re presented with an especially difficult problem, you have to look outside of conventional…
The Top 7 Things to Avoid at a Trade Show
Posted on:
August 15, 2011
Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness.
But before you print out your conference badge and grab your lead scanner, make sure you’re ready. Here are 7 common trade show pitfalls to avoid.
- Going in blind.
Make sure you plan, plan and plan some more. Set proper expectations for the event, including…
The Secret to Successful Email Marketing: Testing
Posted on:
September 8, 2010
Hate it or love it, email marketing is here to stay. According to a recent CSO Insights survey, email marketing was the top lead generation program based on quality and quantity of leads. So, the million-dollar question remains: How do I better leverage email marketing?
Figuring out what works and what doesn’t work in your email marketing campaigns takes more than an educated guess, it requires patience and constant fine tuning. Knowing which subject line, offer or other aspect of your…
Lessons Learned: A Reflection on Marketing Automation
Posted on:
June 20, 2010
Expectations: Flash back two years. I was at my previous employer, a small high-tech company. With only two marketers, we were struggling to keep up with our growing database across multiple systems. We found that using our CRM to handle our lead management and reporting ended up creating more problems, such as duplication. We decided to explore marketing automation to help simplify our marketing efforts, namely in the areas of lead management, lead nurturing, and campaign tracking.…
