Maria specializes in Inbound Marketing for Marketo, leading efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.
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April 24, 2012
Often conferences feel a bit to me like the three bears – some too large, most too small, and few just right. Larger conferences often have more choices, and bigger thought leaders, but lack the ability to truly get value from networking (especially since you’re traveling from building to building between sessions and due to the sheer volume of people). Small conferences often need to resort to salesy presentations, less interesting venues, and bland food to keep costs in check. I’m not…
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April 1, 2012
Marketo will be joining Adroll and GirlsInTech for a party that can’t be missed at Monarch SF at this year’s ad:tech sf and you’re invited!
Details:
Who: Marketo, Adroll, GirlsInTech
What: ad:tech Afterparty
When: 8:00PM to 12:00AM, April 3rd
Where: Monarch SF
How: Register now.
Additionally, we’ll be kicking off the night at the following events:
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March 26, 2012
As customers receive more and more and more and more email from companies like yours, it’s more and more and more important than ever to make sure that your message is hyper-relevant. How do you do that? By not only creating compelling content, but also by making sure that this content is sent to the right audience. That’s no easy task when you’ve got a whole database to deal with. But if you fail to promote the right content to the right people, it could derail your entire content…
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February 23, 2012
Are you using a mix of inbound and outbound marketing for your lead generation efforts? You should be.
Outbound marketing is any paid marketing – both online and offline – used to acquire new leads. It includes everything from trade shows to pay-per-click marketing and is critical to growing inbound marketing. Why? Well, when a new piece of content is launched, inbound marketing supports that content, for example, by sharing it in social media channels, making it faster and easier for…
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February 6, 2012
As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Why? Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing.
And it appears we are not alone. Organizations are putting more and more resources into inbound marketing, so I wasn’t shocked to see the…
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February 2, 2012
Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. This includes selecting programs that are going to identify new leads and campaigns that are going to cause current leads in the system to move farther down the funnel. Demand generation managers typically work on a monthly, quarterly, or annual schedule and often tie their campaigns to particular initiatives developed by the corporate marketing or…
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January 31, 2012
I’m pleased to welcome Mike Nierengarten, Founder of Obility Consulting, an internet marketing company as a guest blogger. Mike has spent the last 7 years driving increases in revenue & lowering customer acquisition costs for his clients by optimizing their online marketing tactics.
The value of a lead is relative. Most marketing departments would be more comfortable handing off a lead from sballmer@microsoft.com than one from anonymous@gmail.com. Yet, from an online marketing…
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January 19, 2012
Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many might think that B2Cs clearly leverage social better than B2Bs. However, the numbers show that B2Bs are making up ground.
A study by Accenture found that while B2Bs lag in integrating social media into marketing plans, they are realizing the value of social media use. Nearly two thirds of marketing execs questioned said they believe social media is an…
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January 16, 2012
Rock stars become famous but physicists typically work in obscurity. However, Stephen Hawking, a physicist and cosmologist, is a celebrity. He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. One of his books, A Brief History of Time, was on The Sunday Times best-seller list for 237 weeks—a record that still stands.
When it comes to social networking and social media marketing, what can you learn from this…
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January 13, 2012
Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo.
Where is social media in your B2B marketing budget?
Before you write off social media as a consumer-only…
