Marketo Blogs
B2B Marketing Analytics – Getting Across The Goal Line
Posted on:
April 20, 2012
What do football and B2B marketing have in common? They both rely on analytics to drive success. Let me explain…
Imagine if in the National Football League they only kept track of how teams scored points (touchdown, field goal, safety) and how many people attended each game. No other statistics and metrics were tracked. Teams and fans wouldn’t know how well certain defenses played the run, how often teams converted on third downs, when teams should go for it on fourth down, and…
Lead Nurturing—Three Gifts That Keep On Giving
Posted on:
March 16, 2012
Years ago when I started embracing marketing automation it was because we were generating a lot of demand from trade shows, emails, seminars, webinars, search engine marketing, and of course, our website. We were not having any problems collecting names of interested parties but I was tired of “throwing everything over the fence” to our sales team without some level of qualification. Marketing automation provided the lead scoring and lead routing to help us manage our lead process…
Create a World of Marketing Automation Through Good Content—and Imagination
Posted on:
February 15, 2012
“The way to get started is to quit thinking and begin doing.” These words of wisdom were spoken by Walt Disney who took his own advice and began building a world out of imagination—Disneyland—in 1955 with only 20 attractions. I think Disney’s advice rings true today for those considering marketing automation. From time to time I speak with marketers who tell me, “We would love to get started but we don’t have enough content.”
If you wait until you have enough content, or the timing…
Four Signs That You May Need Marketing Automation Help
Posted on:
February 3, 2012
I recently finished a book on Thomas Edison. Contrary to public belief, he did not invent the light bulb—instead he discovered the carbonized filament that made the process of electric lighting more efficient, long-lasting, and available. That is what we as marketers try to do with marketing automation—make the process of marketing more efficient, long-lasting, and available. Most of us, like Edison, are dabbling in the great unknown with trials and errors when it comes to marketing…
Opportunity Knocks! -Three Tips for Talking About More Than Just Leads
Posted on:
December 21, 2011
From the first day we start a job in marketing, many of us are taught to focus on leads. We learn to build successful lead generation programs, implement effective lead nurturing campaigns, and cultivate leads from our website and social media content.
We do such a great job and we can’t wait to tell our executive teams how many leads we generated in our monthly or quarterly department reviews. Unfortunately, this is where I believe many of us make major mistakes. Believe me, with 20…
