Marketo Blogs
B2B Lead Generation: 7 Tips from MarketingSherpa
Posted on:
August 4, 2008
In Part 1 of our three part series, Anne Holland, founder of MarketingSherpa, discusses key findings from their new B-to-B Lead Generation Handbook. Included in this 30-minute teleseminar are practical tips for:
- Search engine marketing
- Whether to put your content behind registration barriers
- Lead nurturing and quality
- and more
The Practical Tips for B-to-B Lead Generation webinar is available on
demand from Modern B2B Marketing and Marketo. Parts two and three of
the series are…
B2B Lead Gen Series of Best Practice Events
Posted on:
July 29, 2008
Modern B2B Marketing is sponsoring a don’t miss multi-step event that starts this Thursday! MarketingSherpa and Marketo are presenting a series of 20-30 minute online events focused on B2B lead generation best practices, with information from MarketingSherpa’s new B-to-B Lead Generation Handbook.
This series includes:
- Teleseminar presenting key research findings about B-to-B lead generation best practices, presented by Anne Holland, founder of MarketingSherpa — July 31
- "Fireside…
Proving Marketing’s Value: Tools & Metrics for the 21st Century – Part 3
Posted on:
July 25, 2008
At the MarketingProfs B2B Business Forum, held in Boston in June, I had the pleasure of speaking with Laura Patterson, president of VisionEdge Marketing and author of several books, including “Gone Fishin for Marketing and Sales Alignment eBook.” In the interview, Laura talks about how marketing accountability is becoming more important and how metrics help prove marketing’s value in today’s economic turmoil as well as in sales and marketing alignment.
In part three of “Proving…
Proving Marketing’s Value: Tools & Metrics for the 21st Century – Part 2
Posted on:
July 23, 2008
At the MarketingProfs B2B Business Forum, held in Boston in June, I had the pleasure of speaking with Laura Patterson, president of VisionEdge Marketing and author of several books, including “Gone Fishin for Marketing and Sales Alignment eBook.” In the interview, Laura talks about how marketing accountability is becoming more important and how metrics help prove marketing’s value in today’s economic turmoil as well as in sales and marketing alignment.
In part two of “Proving…
Proving Marketing’s Value: Tools & Metrics for the 21st Century – Part 1
Posted on:
July 21, 2008
At the MarketingProfs B2B Business Forum, held in Boston in June, I had the pleasure of speaking with Laura Patterson, president of VisionEdge Marketing and author of several books, including "Gone Fishin for Marketing and Sales Alignment eBook." In the interview, Laura talks about how marketing accountability is becoming more important and how metrics help prove marketing’s value in today’s economic turmoil as well as in sales and marketing alignment.
This podcast is part one of our…
Introducing Modern B2B Marketing Podcasts
Posted on:
May 13, 2008
As the marketing departments of B2B companies gain recognition and responsibility as a full partner to sales in creating revenue through demand generation, marketers should continue to hone their skills and knowledge. With that in mind, Marketo is introducing a series of podcasts with thought leaders in B2B marketing.
Produced under the Modern B2B Marketing umbrella, these podcasts will highlight different topics, some strategic, others tactical, but all with an eye toward helping…
Benchmarks for Business Technology Marketing
Posted on:
May 12, 2008
What are the expected response rates for online marketing campaigns? What are the best ways to reach your targeted audience? How do I increase the quality of my leads? These are the kinds of questions that we marketers are always asking ourselves. Or worse, our bosses are asking the questions and we’re struggling for answers.
Marketo and the Modern B2B Marketing blog has a mission to help B2B marketers by encouraging the use of best practices in all aspects of marketing, including PPC,…
Google Updates Adwords Display URL Policy
Posted on:
April 23, 2008
Google AdWords — Updated Display URL Policy
Starting April 1, Google is enforcing a new Display URL Policy. Not everyone knows about it, and those that do are wondering what it means.
Let’s start with this paragraph directly from Google:
"Based on feedback from both our advertisers and users, and consistent
with our efforts to present relevant results, we’ll no longer allow
certain exceptions to our display URL policy. These include, but aren’t
limited to, redirects and vanity URLs. In…
Re-inventing Marketing Automation
Posted on:
March 25, 2008
Fresh off the launch of Marketo Lead Management, Phil Fernandez, our president and CEO, was the subject of an interview with Andrew Gaffney of Demand Gen Report. In his presentation at Under The Radar last week, Phil iterated that Marketo aims to ‘re-invent marketing automation.’ The Demand Gen Report article lets Phil expound on that statement, and make a few others, including these highlights:
- ‘The founding team of Marketo all came out of Epiphany, where we believe we reinvented…
Presentations: It’s all in the presenting
Posted on:
February 29, 2008
In the online version of Business Week, I just came across this article entitled ‘Deliver a Presentation like Steve Jobs.’ Since most of us build and/or deliver presentations, and everyone has sat through interminably dull slide shows where the presenter reads the deck, word for word, I think this is a great refresher article.
Granted, not everyone can present like Steve Jobs, since he has legions of fans who hang on almost every word. And insist on wearing black mock turtlenecks even…
