Katie Byrnes
Katie brings a fresh perspective to the Modern B2B Marketing blog, as she is new to the discipline of B2B Marketing. Her strong publishing background and smart business sense give her posts a sharp, fun edge.
Marketo Blogs
Email Deliverability – Authentication Best Practices
Posted on:
April 25, 2011
Authentication is the technical standards through which ISPs and other mail gateway administrators can establish the true identity of an email sender. In order to clearly differentiate yourself from spammers, you should take steps to protect your brand by incorporating sender authentication technologies. If you are using an email or marketing automation provider that follows best practices like Marketo much of this will be done for you. If not, you will need to do the…
Easy Search Marketing Advice with Rand Fishkin
Posted on:
April 22, 2011
We not only had the chance to have Rand Fishkin, CEO of SEOmoz.org, on a Revenue Master webinar, Improving Campaign Results with Search Marketing and Social Media, we were able to discuss some SEO in a sit-down interview.
Read below for some quick search marketing advice, or watch the video.
- Pay attention to search. Search marketing has become increasingly popular in lead generation due to the act itself. The activity of search shows how strong a lead is interested in your product or…
SlideShare Basics – A B2B Marketing Cheat Sheet
Posted on:
April 20, 2011
Is your company leveraging SlideShare to its fullest? As a social media tool that is called the “YouTube of slide presentations”, doesn’t this sound like something you need to add to your B2B social media strategy?
What is SlideShare?SlideShare is an online content hosting service where users can upload and share presentations, documents, and videos. Once a presentation is uploaded to SlideShare, users can rate, comment on, and share these via social media. As with other popular…
The Best Ways to Add Subscribers to YouTube
Posted on:
April 11, 2011
So you’ve created some pretty cool videos and uploaded them to your YouTube channel, naturally. Now wait for it, wait for it…what? Still no views? Relax, we’ve found a few ways to add subscribers and increase YouTube viewership.
- Incorporate Facebook and other social media. Distribute videos via a fan page on Facebook. That way, it is easier to demographically target people with the same interests as the video. You also have the ability to automatically publish new videos to the…
Producing Revenue with Lead Management – Interview with Carlos Hidalgo
Posted on:
April 10, 2011
Two lead management experts, Carlos Hidalgo, CEO of the Annuitas Group, and Jon Miller, VP of Marketing at Marketo, had the chance to riff on a few hot topics in B2B marketing, including the current state of marketing automation, the decision of the Annuitas Group to go “vendor neutral” and, obviously, lead management best practices. Read below for an overview and some quick tips.
Nowadays, Marketers aren’t just talking about tactical elements, such as email open rates. They are…
5 Essential Books to Understand B2B Sales 2.0
Posted on:
April 7, 2011
To effectively build relationships with prospects, sales teams need to learn to leverage evolving sales strategies. Without utilizing social networking, content marketing and other strategies, sales teams are likely leaving money on the table.
To understand how next-generation sales helps boost revenue and build relationships with customers, consider the following 5 essential books to understand Sales 2.0:
1. Sales 2.0
By Anneke Seley
Anne Seley is the author and CEO and founder of…
What is Revenue Performance Management? A Whiteboard Session
Posted on:
March 29, 2011
While in Austin, on Marketo’s Revenue Rockstar tour, Jon Miller had the chance to rock the whiteboard at the Software Advice offices. This is just the first video out of three whiteboard sessions (so stay tuned for more!). Read below for a quick summary, or watch the video at Software Advice or on YouTube.
The single biggest opportunity for business today is Revenue Performance Management. It begins with the need for companies to grow revenue. No matter what function you’re in, at the…
Provocation-based Selling: From No Budget to Signed Deal
Posted on:
March 16, 2011
There is no such thing as no budget. Every single senior executive has a budget, they just might not have a budget for you. The problem isn’t that there’s no budget, it’s that they don’t want to give it to you. In Marketo’s most recent Revenue Masters webinar with Kathleen Schaub, former VP at Sybase, and Bill Binch, SVP of Sales at Marketo, these two thought leaders discuss the provocation-based selling methodology published in the Harvard Business Review to help you provoke your…
B2B Buzz: Interview with Hoovers’ VP of Marketing, James Rogers
Posted on:
February 23, 2011
Marketo had the chance to interview Hoovers’ VP of Marketing, James Rogers, live at Dreamforce 2010. He discussed the importance of data cleansing, data append and the strengthening of data in order for sales and marketing teams to be more effective through the use of reliable data throughout the funnel. While the hot topic for Hoovers at Dreamforce may have been the data cloud, James Rogers discussed the importance of B2B social media. Read below for a quick summary.
Hoovers’ blog is
Advanced Online Marketing Tactics – An Interview with Aaron Kahlow
Posted on:
February 10, 2011
We had the chance to interview Aaron Kahlow, CEO of Online Marketing Summit. (Happening right now in San Diego!) In this interview he expands on his Dreamforce session, Advance Online Marketing Tactics. He emphasizes the importance of user experience in order to know what your customers want and how they want it delivered. Read below for a summary of his Marketo TV interview and learn more about usability, user experience and how to tie it back to analytics.
Aaron’s tips include:
- Don’t…
