Jon leads strategy and execution for all aspects of corporate communications, demand generation, brand, and product for Marketo (where he eats his own dog food and practices what he preaches). Before co-founding Marketo, Jon was a vice president at Epiphany, a CRM strategist at Exchange Partners, and a strategic consultant for Gemini Consulting.
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March 19, 2012
What if you could climb into the mind of a genius, take a look around, and discover just how they achieve such exceptional results? Taryn Voget, Co-founder and CMO at the Everyday Genius Institute, does just that. Her latest report Patterns of Marketing Genius looks at how top chief marketing officers generate innovative ideas that get big results. Taryn discusses how the Everyday Genius Institute began and the findings of her latest report.
Tell me a bit about why you decided to start…
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March 1, 2012
Are you using the right metrics to measure and demonstrate the success of your inbound marketing efforts?
There are hundreds of possible inbound marketing metrics to choose from, and almost all of them measure something of some kind of value. These include SEO rankings, inbound links, articles published, content downloads, reach (e.g. Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more. …
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February 27, 2012
So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis?
Success with inbound marketing will not happen by itself. A baseline of random acts of marketing punctuated by bursts of short-term activity won’t cut it. Like many things, the more you put into inbound efforts, the more you’ll get out, but here’s a good “baseline” for monthly activity for a small- to medium-sized company (e.g. 25 to 1,500 employees) to…
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February 22, 2012
Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are:
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February 13, 2012
I’m pleased to welcome David Karel, Vice President of Marketing at Bizo, as a guest blogger. David has more than 15 years of B2B marketing, business development, and sales experience and we are thrilled to welcome him.
As marketers, the goals we set for a given marketing channel or specific campaign will inherently frame its success or failure. Applying the wrong metrics might have us optimizing in the wrong direction, and reducing the impact of our marketing dollars.
In his guest
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November 15, 2011
The Marketo Email Marketing Benchmark tracks what’s working – and what’s not – for today’s email marketers and top performers. Here are just a few of the stand-out findings in the report. For even more email marketing findings and best practices, watch my American Marketing Association webinar, where I drill into some of the coolest findings from this innovative benchmark.
You can also fill out the survey yourself to get an instant, free customized report that shows you how your company…
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September 26, 2011
Email marketing remains one of the most important marketing tactics, even as social media, mobile marketing, video, etc. transform the marketer’s landscape. According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, more B2B marketers rank email marketing as very effective or somewhat effective than any other tactic — higher than SEO, tradeshows, social media, and more.
But how does your email marketing measure up? What are the best practices used by today’s top performers?…
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September 7, 2011
Our friends at Marketing Cloud recently posted a Brainshark about Marketo. For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces.
Within the space of five minutes, it provides a useful introduction to the hows and whys of Marketo’s lead nurturing. Topics include:
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August 5, 2011
Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners, as a guest blogger. Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Enjoy!
On July 26, 2009, I celebrated a half-century on the planet. In gratitude to my parents for giving me the gift of life, I felt in a giving mood myself. At the time, I thought the best gift I could offer was a Marketing Operations…
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July 13, 2011
19,000 people have downloaded the Definitive Guide to Lead Nurturing. 11,000 people have downloaded the Definitive Guide to B2B Social Media. And 11,000 downloaded the Definitive Guide to Lead Scoring.
Today, I’m thrilled to announce the newest book in the series, the Definitive Guide to Marketing Metrics and Analytics (#DG2MM). This 70-page book shows marketing professionals how to talk the talk of C-Level executives in terms of forecasting and reporting, and walk the walk to the…
