Jason Miller
Marketo Blogs
5 Content Marketing Lessons from Gene Simmons of KISS
Posted on:
May 16, 2012
With over 100 million albums sold worldwide, KISS is arguably one of the biggest and most successful bands on the planet. Led by the marketing genius that is Gene Simmons, they continue to reach new audiences while engaging lifelong fans. Gene Simmons may be best known as the fire-breathing, bass playing demon in one of the most influential rock bands in history, but he can also teach us a thing or two about content marketing.
KISS is a rock n’ roll band, but it is also a business and…
Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
Posted on:
May 15, 2012
We are less than one week away from the 2012 Marketo User Summit and the lineup we have in place for keynotes includes the top thought leaders in sales and marketing. One of which is Andy MacMillan, Salesforce Data.com’s Senior Vice President of Products and Marketing. We are excited to welcome him to our blog to give us more details about Data.com and how businesses can use big data to drive revenue.
Please provide a brief overview of your business. What do you do? When was it formed?…
Loosening your Prospect’s Status Quo is Demand Generation Job #1: Three Ideas for How to Do It
Posted on:
May 14, 2012
I’m pleased to welcome Tim Riesterer, Chief Strategy and Marketing Officer at Corporate Visions, as a guest blogger. Corporate Visions helps global business-to-business customers create more sales opportunities, overcome the status quo, and win more deals by improving the conversations sales representatives have with customers. Tim has more than 20 years of experience in Marketing and Sales, and is the co-author of Customer Message Management: Increasing Marketing’s Impact on…
LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More
Posted on:
May 11, 2012
Here at Marketo we are very excited about our upcoming 2012 Global User Summit. We have a stellar lineup of keynotes including LeadMD CEO & Chief Marketing Evangelist, Justin Gray. We are pleased to welcome him to the blog to share strategies and best practices for attracting today’s elusive buyer and rising above the choppy economy to achieve unprecedented revenue growth.
Please tell us a little bit about LeadMD and how your company aligns to deliver/support cloud services to your…
Create Order From Chaos – A Simple Naming Convention for Your Marketo Programs
Posted on:
May 11, 2012
I’m pleased to welcome Stephanie Worthington, Director of Corporate Marketing at Coraid, as a guest blogger. Stephanie is an accomplished marketing executive with a proven track record of B2B marketing programs and strategies. We are excited to welcome her with a fantastic tip for fellow Marketo users.
A simple thing you can do to create order from chaos in your Marketo Activities Folder is to come up with a naming convention. This will provide organization and considerably shorten the…
Dave Kerpen Discusses How to Make Your Business “Likeable” With Social Media
Posted on:
May 11, 2012
Dave Kerpen is the co-founder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm. He is the author of the New York Times best seller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook, and speaks at dozens of marketing conferences and webinars each year.
Marketo recently caught up with Kerpen to get his thoughts on a few hot topics regarding social media marketing. In the…
Turning Marketing Into a Revenue Center: Interview with Debbie Qaqish
Posted on:
May 8, 2012
The Marketo 2012 Global User Summit is right around the corner and we have a stellar lineup of keynotes including Debbie Qaqish, Chief Revenue Officer at the Pedowitz Group. We are pleased to welcome her to the Modern B2B Marketing blog where she discusses how to transform marketing from a cost center to a revenue driver.
Please tell us a little bit about The Pedowitz Group and how your company aligns to deliver/support cloud services to your customers?
Qaqish: We learn everyday from…
LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow
Posted on:
May 4, 2012
It’s like peanut butter and chocolate for the B2B Marketing professional. The announcement of LinkedIn acquiring Slideshare has all the characteristics to make an incredibly enticing pairing. A combined estimated 136 million monthly unique visitors now aligning 9 million content uploads with 161 million members; this incredibly exciting news opens up a whole new world of possibilities for B2B marketers.
Knowing that they have already announced a few of their plans, including using…
Revenue Performance Management: Making the Top Line Top Priority [Infographic]
Posted on:
May 2, 2012
The way that most corporations create revenue today is obsolete, if not dysfunctional. Global technological, cultural, and media changes have forever transformed the process of buying and selling, and have left B2B marketing and sales leaders struggling to keep up.
Revenue Performance Management, or RPM, is a strategy that shatters outdated practices for B2B marketing and sales and provides the blueprint for a far more effective revenue process for companies big and small.
Is your…
Ten Takeaways from BlueGlass LA: The Internet Marketing Experience Part 2
Posted on:
May 1, 2012
Following up on yesterday’s post, I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass LA internet marketing conference. Here are five more key takeaways for the B2B Marketing professional from experts Chris Brogan, Copyblogger’s Brian Clark, SEOmoz’s Jamie Steven, and HARO’s Peter Shankman.
6. A Formula for Improving Your Content Process
SEOMoz’s Jamie Steven spoke about improving a company’s overall content marketing process. “The…
