Caroline Ruggiero is a Marketo Customer Enablement Manager. Prior to joining Marketo, she served in a variety of marketing and strategy roles for over ten years and knows the challenges of b2b marketing. She is a Marketo evangelist and brings her enthusiasm to on-boarding and educating new Marketo customers on best practices.
Posted on:
March 2, 2011
I recently heard Dr. TR Rao of Market Probe speak at a Market Research Bulletin webinar. He posed an interesting question – Does customer advocacy exist in the B2B world? He believes that, yes, there is. However, what was also enlightening to me was the discussion of just how crucial it is in today’s business world.
Why is it important?
Customer Behavior has been greatly influenced by changing market forces, including:
Posted on:
August 5, 2010
There have always been “rules” around what day you should send email marketing messages . I’ve heard numerous timing strategies that all make logical arguments for their method. One rule I’ve been hearing a lot lately is “Never email on Fridays. Always email on Tuesday nights.” The theory behind the rule of thumb makes sense: email too early in the week and people are too busy with their actual work to open or focus on your message. Email end of the week and your message will get…
