Craig Rosenberg Talks Optimizing Your Funnel, Edgy Content, and the Origins of The Funnelholic

Posted: October 15, 2012 | B2B Marketing, Marketing Funnel, Thought Leader Interviews

Craig Rosenberg is a sort of legend in the world of B2B marketing and demand generation. His off the cuff wit, edgy take on content, and genuine expertise in and around optimizing the sales funnel have garnered his blog a dedicated audience. He’s a fascinating guy to hang out with and I had a few minutes to catch up with him at a recent event.

In the following video Craig discusses the origins of the Funnelholic, missed opportunities in the sales funnel, how he differentiates his content to stand out, and a fun story about the much sought after Funnelholic T-shirts that are now collector’s items.

Watch Craig Rosenberg’s Interview now!

For more on Craig Rosenberg check out his blog Funnelholic!

Related Resources

http://twitter.com/funnelholic Craig Rosenberg

“sort of” a legend?

Jason Miller is the social media manager at Marketo. He leads Marketo’s social media strategy focusing on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

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