Conversion Expert Tim Ash Discusses Common Landing Page Mistakes & Making Social Actionable

Posted: October 26, 2012 | B2B Marketing, Landing Page, Thought Leader Interviews

Tim Ash is the CEO of SiteTuners.com and the author of the best selling book “Landing Page Optimization”. He is an expert in user-centered design and understanding online behavior. Tim specializes in improving website conversion rates through landing page diagnosis and redesign, conversion consulting, a/b-split and multivariate test plan creation, and client training/mentoring.

He is a highly-regarded keynote and conference presenter, and the chairperson of Conversion Conference – the first worldwide conference series focused on improving online conversions. I was fortunate enough catch up with Tim at a recent conference and he took the time to answer some very important questions that face B2B marketing professionals on a daily basis. In the following video Tim discusses the seven deadly sins of landing pages, how to make social media more actionable, and the importance of visual content.

Watch the video on YouTube!

Related Resources

http://twitter.com/Lawrencelot Lawrence D. Blumberg

Clear call to actions!
http://twitter.com/andertoons Andertoons

Ooh, I was just putting a landing page together… Gonna cut out some text and check out you book! Thanks!

Jason Miller is the social media manager at Marketo. He leads Marketo’s social media strategy focusing on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

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