Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

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Posted: September 11, 2012 | B2B Marketing, Salesforce.com

The countdown continues. Dreamforce officially kicks off one week from today and like the thousands of B2B marketers planning to attend, I’m getting ready by selecting my favorite sessions to join.

This year, there are over 750 expert-led sessions to choose from and if you are like me, you might be having trouble navigating through all the best practices, how-to’s, expert panels and case studies. For those interested in forwarding-thinking marketing strategies, we have put together a list of our 4 sessions, which are a perfect fit for Dreamforce’s focus on The Social Enterprise this year.

Executives from our internal marketing, social media and customer teams will provide insight that will enable you to implement everything from content marketing, to marketing automation, community engagement to gamification and social marketing strategies.

As you put together your agenda, definitely check out Marketo’s individual sessions below and be sure to RSVP to our Masterpieces party on September 18!

Enjoy!

*Important Note* – you’ll have to be logged into the Dreamforce application to use the “add to calendar” links. Click through on session title for date, time, and location.

Add to Calendar Content and Social Marketing Secrets from Copyblogger and Marketo

  • Jon Miller, VP of Marketing Content and Strategy, Marketo
  • Brian Clark, CEO, Copyblogger Media
  • Bonus: Every attendee will get a copy of the new workbook, The Definitive Guide to Social Marketing
Add to Calendar Accelerate Word of Mouth Marketing With Social Media Promotions, Referral, and Engagement Campaigns

  • Sanjay Dholakia, CMO, Marketo
  • Michele Edelman, VP of Direct to Consumer Marketing, Warner Bros Digital Distribution
  • Bonus: The first 500 attendees will receive a gift from Warner Brothers and Marketo
Add to Calendar

Ignite Your Content Marketing Success Using Infographics, Memes, and Videos

  • Maria Pergolino, Sr. Director of Marketing, Marketo
  • Jason Miller, Social Media Manager, Marketo
  • Bonus: Every attendee will get a copy of the new workbook, The Definitive Guide to Social Marketing
Add to Calendar Building a Business Case for Marketing Automation

  • Jon Miller, VP of Marketing Content and Strategy, Marketo
  • Chris Roeckl, VP WW Field Marketing at Fluke Networks
  • Bonus: All attendees will receive a package filled with fun gifts and insider information for selecting a marketing automation tool. If you’re considering marketing automation, then this session can NOT be missed.

What other sessions are on your hot list? We would love to hear from you.

Related Resources

Marketing Communications at Marketo, the leader in Revenue Performance Management. SF Bay Area Native, Dog Lover, Foodie, Travel, Art & Social Media Enthusiast.

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