The Lead-To-Revenue Performance Framework Explained [Infographic]

Posted: July 10, 2012 | B2B Marketing, Infographic, Lead Management, Revenue Performance

Lead-to-revenue management is a set of disciplines that can be strongly supported by marketing automation, but marketers need to focus on process to make L2RM automation initiatives a success. This infographic, based on independent research from Forrester, gives a visual representation of how marketers can make the most of their L2RM investments by keeping a few things in mind: be honest about your marketing process maturity, identify what capabilities you really need, and develop a marketing automation road map.

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Maximise Revenue

The thoughts that you give are all true. In my own opinion, it really matters on how the way you play with your business. This is a must that you should use some effective materials such as strong plans to gain good revenues for your business.

Jason Miller is the social media manager at Marketo. He leads Marketo’s social media strategy focusing on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

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