True Colors: What Your Brand Colors Say About Your Business [Infographic]

Posted: June 26, 2012 | B2B Marketing, Infographic

The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer, it’s important to think about how you utilize colors and what the colors you choose say about your business.

Research has found that different colors provoke very different reactions in people. Marketo choose to use the color Purple for branding because at the time Marketo was founded, purple was relatively un-used. Additionally, purple represents wealth, royalty, and richness which also has associations to leadership and revenue. Integrating your brand colors in your logo, landing pages, product, and more will help you achieve the highest impact. We put the rainbow under a microscope to find out how each color can help you connect with your consumers.

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http://www.callbox.com.my/ Christine Steffensen

Of course, if you actually take the time visit the website, you wouldn’t see much alternation the interface except maybe for the largely dissimilar taste in choice of colors. Thanks for achievable thoughts here.
http://www.omgpromotions.com.au/home/ Branded Promotional Products

It’s worth noting that companies involved with selling promotional products typically establish minimum order requirements. Customizing products is a specialized niche that involves creating templates and setting up machinery to imprint logos, artwork, and lettering.
Cary B. Whipple

Psychology is part of everything we do. Choosing the right color, to the right design. You must chose the right one. That is a nice info-graphic. Where did you get some reference to it?

By:brisbane web design
robier

The red carpet treatment comes to mind automatically. I totally agree with you on this one. Thanks for the comment! Mail Forwarding
http://www.facebook.com/alfredografico Alfredo Gráfico

Gracias por la info.
http://www.multiinfotech.com/seo-services.html SEO Service Company

Functional design may be the end result, and the path to the end result. As a result, the final design and functional works in order to achieve the desired results of users. When the functional design is the way the end result is that some of the following principles, which allow the design to meet the needs and expectations of users.
http://www.facebook.com/kousarsadeghzadeh Kousar Sadeghzadeh

Hi, great article! it persuades me to think of “color” as a stimulate on consumer’s behavior in my future researches…could you please, list the exact sources of data you used? any research reports?….
Thank you.
playdiablo3

Research has found that different colors provoke very different
reactions in people. Marketo choose to use the color Purple for branding
because at the time Marketo was founded, purple was relatively un-used.
Additionally, purple represents wealth, http://www.wowgoldpvp.com/
Matthew Rupp

Truly, great content. Happy I stumbled upon your site. I added your site as a reference for my seo clients to check out. Great stuff. Thanks again!

Jason Miller is the social media manager at Marketo. He leads Marketo’s social media strategy focusing on optimizing social for lead generation and driving revenue. He is a regular contributor to leading marketing blogs such as Social Media Examiner, Social Media Today, and Marketing Profs.

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