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By: Phil Fernandez
Posted: June 8, 2012 | Revenue Performance
An organization is ultimately all about generating revenue. In today’s video blog post, I explain when marketing and sales work together on a single revenue cycle, it’s like flipping on the high beams to see further out and understand how a company’s revenue stream is going to perform in the future.
Phil is a Silicon Valley veteran, with 30 years of experience (including a couple of successful IPOs) in building and managing breakout technology companies. He is author of Revenue Disruption, published by John Wiley and Sons, has been named one of the "50 Most Influential People in Sales Lead Management" three years running and a BtoB Magazine “Who’s Who” in Demand Generation in both 2010 and 2011.
Read Phil's Blogs
Show Me the Money! CEOs Want to Hear About Revenue
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