You’ve finally convinced your boss that content marketing is critical to your marketing strategy. You’ve found an editor that understands your industry. You’ve even purchased a marketing automation system to ensure that your content is seen by everyone in your database at the right time. Victory! Or not?
When we think of content, we often think of a compilation of words, words that tell a story relevant to our buyer and connect to our brand. The problem is that our prospects have less time to read these words, even when they tell a well-crafted story that can be useful in their jobs. Why? We’re in a state of information overflow, and many are looking for a way to dig out. Simultaneously, we have learned to digest information faster – sometimes even at a glance. This quick consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading. The headline of an article is commonly used to make this decision, but how can we rely on more than a headline to get our point across?
The answer is visual content marketing. Visual content marketing is the utilization of images to engage your prospects through the buying cycle. This can include infographics, images, charts and graphs, memes, comics, photos, videos, and even visual notetaking. What’s critical is that they help tell a story related to your brand. Keep in mind that this doesn’t mean a sales pitch. Rather, visual content is created with the goal of appealing to your prospects and is meant to offer them a solution for a pain they may have.
The presentation below has been created to not only explain different types of visual content, but also to give examples to inspire your own visual content creations. I’d love if you’d take a look, and then let me know additional ideas for visualizing your content, as well as examples you’ve seen of great visual content marketing.