Software Advice Interviews Jon Miller at Microsoft Convergence

Last week, Lauren Carlson, a CRM Market Analyst for Software Advice, sat down with Jon Miller, Marketo’s Vice President of Marketing, to discuss the launch of Marketo’s new integration with Microsoft’s Dynamic CRM. This exciting announcement opens the gates to 32,000 Dynamics customers, who will now be able to integrate with the world’s leading marketing automation system with a single click of a button. Watch as Lauren and Jon discuss:

• How Revenue Performance Management can maximize the ROI on marketing initiatives
• How to build a Revenue Performance Management platform by integrating marketing automation and CRM
• What Dynamics users who are new to marketing automation can expect