Is Lead Generation On Its Way Out? [Infographic]

By: Maria Pergolino

Posted: September 27, 2011 | B2B Marketing, Content Marketing, Demand Generation, Infographic, Lead Management, Lead Nurturing, Lead Scoring

Data from Google Insights for Search suggests lead generation is starting to slide off the radar of marketers. Or is it? The truth is that marketers are becoming more focused on more specific topics like demand generation, lead scoring and lead nurturing.

Take a look below to learn which marketing automation topics are becoming front of mind.

Embed this lead generation infographic on your web site:

</p> <p><a href="http://blog.marketo.com/blog/2011/08/is-lead-generation-on-its-way-out.html" mce_href="http://blog.marketo.com/blog/2011/08/is-lead-generation-on-its-way-out.html"><img src="http://blog.marketo.com/wp-content/uploads/2011/09/lead-gen-infographic1.jpg" mce_src="http://blog.marketo.com/wp-content/uploads/2011/09/lead-gen-infographic1.jpg" alt="Is Lead Generation On its Way Out? Infographic by Marketo" border="0"></a></p> <p>

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Kenny

lead generation ( forcing buyers to register for whitepaper’s etc) is 100% on the way out. That’s what 1.7 Million IT buyers have told me anyway.
Cbesondy

Would love to embed the graphic, but it doesn’t scale to fit my blog page.
Pingback: Top 50 Social Media Blog Content For September 2011 | Garious Blog

Maria specializes in Inbound Marketing for Marketo, leading efforts in adoption of social media channels for brand awareness and demand generation. She has worked in marketing for over ten years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six.

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Is Lead Generation On Its Way Out? [Infographic]

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