Email marketing remains one of the most important marketing tactics, even as social media, mobile marketing, video, etc. transform the marketer’s landscape. According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, more B2B marketers rank email marketing as very effective or somewhat effective than any other tactic — higher than SEO, tradeshows, social media, and more.
But how does your email marketing measure up? What are the best practices used by today’s top performers? What are you currently doing that you should improve, and what are you not doing that you should start?
The Email Marketing Benchmark: Get Personalized Answers Now
We created the Marketo Benchmark on Email Marketing to answer these questions, and more. Unlike traditional benchmark studies, this survey gives each responder instant personalized results and recommendations presented alongside industry averages and email top performers. Also, each time someone fills out the survey, we automatically update the benchmarks — meaning the findings of the report are dynamic and continually evolving. (How cool is that?)
- Top uses and challenges for targeted email marketing
- The prevalence and ROI impact of various tactics including email testing, drip marketing, and social sharing
- Email sending frequency by type of campaign
- Building your list and generating opt-ins
- Budgets and resources required for email marketing
- And of course open rates, click rates, unsubscribe rates, bounce rates, and more
See For Yourself
Take a look at a sample report to get an idea of the recommendations and best practices you get after completing the survey. Then fill out the survey yourself (it takes less than 10 minutes) to get your customized report. And, please encourage others to complete the survey as well — the results get better and better each time someone fills it out.
Stay tuned for more findings and results from this exciting benchmark study, and use the comments to tell us what you think of the report!