Great facts and graphic. Social won’t replace traditional advertising. It should be considered a partner. Always. Why not appeal to everyone? Bigger net. Make your advertising more like your social.

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“Make your advertising more like your social” – very well said!

[...] Junta 42, Marketo’s new infographic on the rise of content marketing.  [...]

[...] twitter kwam ik op het blog van Marketo. Zij hebben eigen onderzoek gedaan naar de inzet van contentmarketing bij B2B bedrijven ze hebben [...]

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[...] love infographics.  I especially like this one from Marketo because they use our own B2B Content Marketing stats in it, combined with some of [...]

[...] Advertising in B2B Marketing On May 15, 2011, in Just in case, by Todd Lohenry via blog.marketo.com If you enjoyed this article, please consider sharing it!   [...]

[...] Content Marketing versus Traditional Advertising in B2B Marketing – B2B Marketing. Tags: Advertising, B2B Marketing, Content Marketing, Marketing, Social Media Posted in Blog | [...]

[...] a Marketo che ha realizzato questa infografica, e alla sua traduzione in italiano di Web in Fermento, [...]

[...] mesmo que as propagandas do produto fique em segundo plano. Neste infográfico publicado pelo Marketo, é possível ver algumas saídas que marcas encontraram para satisfazer essa nova geração de [...]

[...] Under kan du lese en enkelt oppsummering av innholdsmarkedsføring i en infografisk fremstilling. Klikk på bildet for å forstørre. (Produsert av Marketo) [...]

[...] graphic by our friends at Marketo breaks it down for you [...]

[...] data for this infographic came from Marketo and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from the content [...]

[...] You can read the full contents of the article here. [...]

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[...] Fuente: Marketo [...]

[...] Cliquez pour agrandir l’image [...]

Very true. It’s not always easy to develop content that is both engaging, and close to your product/service offering. I suggest having a range of content types, i.e. appealing to those that are close to buying your product, but also some content which is way more generic and likely to be consumed early in the prospect relationship.

[...] The latest data indicate that content marketing is taking a bigger share in the business-to-business sector, with content marking getting 26% of an average b-to-b marketing budget.  Marketo/B2B Marketing blog [...]

[...] Content Marketing versus Traditional Advertising in B2B Marketing – B2B Marketing. Share Posted in Advertising, Design, Email marketing, Marketing, Social Media, Technology, [...]

[...] is an interesting infographic from Marketo, showing increased budgets for content marketing – 51% of B2B marketers plan to increase spend [...]

[...] qui) Il “marketing coi contenuti” è sempre più uno strumento di web marketing gradito [...]

[...] com as empresas. Pode-se afirmar, certamente, que a publicidade não é mais a mesma – as empresas se empenham cada vez mais em conquistar e atrair a atenção do público, que já se habituou a zapear a televisão quando os canais fazem intervalo comercial e a ignorar [...]

Hey Andrew…!!

First of all thanks for such a nice post…I truly agree with your point of view, content marketing is not at all replacing the traditional advertising as both are completely different streams and have their own benefits and areas  of effect…but ya content marketing is going a way beyond at a very faster pace.

Regards,
-Isabella
(Qalixa announcement team)

This
is nice picture of content marketing review. content marketing
replacing traditional advertising, but is sure to get a larger piece of
marketing ever.

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[...] marketers allocate approximately 26 percent of their total marketing spend on content marketing (Marketo and Junta42) and that figure is [...]

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[...] Content advertising is no doubt a great way to market a brand, but the challenges that come with creating engaging original content can reduce the effectiveness of the effort. The beauty of Stipple is that it allows influential [...]

[...] azienda americana leader nei sistemi di Marketing Automation, ha realizzato un interessante infografica, nella quale ha sintetizzato in modo chiaro e semplice alcuni importanti dati sul content [...]

[...] Via: Marketo.com [...]

[...] Marketo through infographic tells us how the companies develops risk mitigation, lead gen, lead nurturing and lead scoring through online content marketing. [...]

[...] should you push words when you can let an infographic do the talking. From Marketo, this infographic makes the case for devoting more marketing dollars on content marketing and also [...]

[...] from Marketo, by Column Five [...]