Having a solid B2B social media strategy is key in attracting and converting qualified leads. With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy. Becoming proficient in Facebook marketing is an essential ingredient for modern marketing success.
One of the most effective ways to utilize Facebook marketing for your B2B business is to create a fan page. Attracting new fans to your page takes a mix of careful planning and proper execution. To understand some key ways to attract more fans and boost lead generation, consider the following 7 tips to get new Facebook fans to increase your share of voice in the network:
1. Create An Active Wall
Showing an active wall displays current interaction and interest on the Facebook page. This is also a valuable way to provide social proof to potential fans of the page.
2. Use Photos
Adding photos adds a visual enhancement when combined with text-based updates. Add photos of any physical products or offline events such as conferences and staff at work to promote faces with the products and services. Also encourage customers to post photos of their successes and how they use the company products.
3. Use Videos
If a photo is worth 1,000 words, a video is worth 10,000. By adding video, you add a new dynamic of how and who visitors to your page experience the company. Adding video from internal and external sources such as existing customers on how products work, customer testimonials, case studies and even from off-line events such as conferences and press conferences.
4. Find Fresh Content To Share
Adding content to the Facebook page is as important as adding content to B2B blogs and other content marketing tools. Share a mix of content that’s updated from internal sources including blogs, articles, white papers and newsletters. Also include external sources of relevant content on the Facebook page to share resources that not only include company resources.
5. Nurture Interaction
As part of any optimal B2B social media strategy, interaction with prospects and customers is essential. Between sharing content and media, interact with questions, comments on other’s posted content or even add something non-business related as a way to connect with people.
6. Promote Your Page Across Platforms
Just building a Facebook page won’t let potential fans know it’s there – promotion is a requirement. Be sure to add links to the page from current content including: B2B blogs, web sites, marketing materials and newsletters. Also, encourage current connections on such B2B social media networks as LinkedIn to visit the page. One other way to promote the page is to ensure optimization of page content and structure for optimal search engine results.
7. Create Facebook Only Exclusives
Look to add Facebook exclusive contests, discounts and content to those who become fans of the page. This gives fans the sense of uniqueness by becoming a fan. This also allows better tracking of leads from unique resources from the company Facebook page.