Business Marketer’s Secrets to Content Marketing Success

You’ve created a new white paper. Now what? Posting it on your website is just the beginning. It’s time to do more with less effort, and get the most out of every piece of content you create.

In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. The webinar gave us several tips such as showing as the value of shorter web forms, how to repurpose content, and the describing the relationship between brands and media companies.

The webinar audience had a chance to send in their questions and the speakers made reference to additional resources – their top resources related to content marketing. We would like to share these with you here:

Joe Pulizzi
Founder of Junta 42

• Content Marketing Playbook - 42 Ways to Connect with Customers
• 2010 B2B Content Marketing Research
• Get Content Get Customers, by Joe Pulizzi (McGraw-Hill, 2009)

Ann Handley
Chief Content Officer, MarketingProfs

• Content Rules, How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business - by Ann Handley and C.C. Chapman (Wiley, Nov 2010)

Maria Pergolino
Director of Marketing, Marketo

• Creating Content that Sells: A Guide to Content Marketing for Demand Generation
• 6 Rules for Content Marketing: Blog post
• Marketo’s Definitive Guide to Lead Nurturing: Including practical workbook and example