Modern B2B Blogs

The New Secret Sauce to Demand Generation

By Jon Miller on June 9, 2010

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle.

Originally created to illustrate how Marketo achieved booming marketing results, this webinar soon became Marketo’s most popular resource. The reason behind its popularity is because it demonstrates Marketo own lead management process to nurture, score and deliver greater numbers of qualified sales leads to drive predictable revenue and better marketing accountability. Our most popular sales webinar, The Secret Sauce to Sales Success: Creating a New Customer Every Few Days, was created in the same vein. It discusses how Marketo leverages its own Sales 2.0 tools and techniques to achieve success.

We have recently created an updated version of the Secret Sauce to Demand Generation. The topics covered include:

Marketo’s demand generation funnel and revenue cycle
Effectiveness of various lead generation channels (paid and organic): % qualified, % sales-ready lead, % opportunity, cost per lead, etc.
How we use lead nurturing to develop relationships with prospects that are not sales ready; the ROI of lead nurturing
How to use forecasting to turn marketing from a cost center into a revenue driver

Posted by Jon Miller in Demand Generation | Modern B2B Marketing

http://blog.marketo.com/blog/2010/07/better-messaging-better-results-thought-leadership-with-michael-cannon.html Better Messaging = Better Results: Thought Leadership with Michael Cannon | B2B Marketing Blog

[...] case, one of the buying questions is probably “Why should I select Marketo to automate my demand generation activities rather than other competitors?”. Now look at your messaging and ask yourself, “Is it [...]
http://www.marketing-automation-software-news.com/?p=327 Marketing Automation Software News » Blog Archive » Better Messaging = Better Results: Thought Leadership with Michael Cannon

[...] case, one of the buying questions is probably “Why should I select Marketo to automate my demand generation activities rather than other competitors?”. Now look at your messaging and ask yourself, “Is it [...]
Anonymous

Just shared this great webinar with another prospective client.

Jeff Ogden, the Fearless Competitor
Find New Customers
http://www.findnewcustomers.com
http://fearlesscompetitor.net/2010/11/01/what-the-heck-is-a-lead-anyway/ What the heck’s a “Lead” anyway? |

[...] process work? Jon Miller, VP of Marketing at Marketo (Who explained how they use this process in his Secret Sauce webinar) said “While this process is a bit expensive per sale, we more than make up for it by having [...]
http://www.quora.com/What-are-some-good-examples-of-lead-generation-activities-for-B2B-SaaS-companies#ans452685 What are some good examples of lead generation activities for B2B SaaS companies? – Quora

[...] of opportunities they result in you can watch this webinar that explains our ‘secret sauce”: http://blog.marketo.com/blog/201... (I wrote this up pretty quick so please excuse any errors)7:29pmView All 0 CommentsCannot add [...]
http://www.quora.com/What-are-the-best-online-and-offline-tools-to-generate-leads-for-SMBs-working-in-a-B2B-model#ans452689 What are the best online and offline tools to generate leads for SMBs working in a B2B model? – Quora

[...] [...]
http://jdavidhill.wordpress.com/2011/06/08/sales-response-times-do-make-a-difference/ Sales response times do make a difference! « the service marketer

[...] for sorting, but they aren’t a replacement for a good inside qualification team. Marketo knows this, do you? Categories: automation, lead gen, lead scoring, Sales, Service LikeBe the first to [...]
http://blog.marketo.com/blog/2011/09/how-b2b-sales-cycles-are-changing.html How B2B Sales Cycles Are Changing – B2B Sales

[...] your brand is, how it will benefit them and why they should choose it over the competition will generate demand and produces more [...]

Powerful and easy software to turn marketing into revenue

Best practices & tools to maximize B2B marketing and sales effectiveness

Industry leaders choose Marketo

Consulting, training, support and partners to maximize your success

Uncompromising solutions for Marketing and Sales

Modern B2B Blogs

Marketo Blogs

The New Secret Sauce to Demand Generation