Modern B2B Marketing
Modern B2B Blogs
June 13, 2010
5 B2B Marketing Infographics You Can’t Go Without
Posted by Maria Pergolino
As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics:
1. CMO’s Guide to The Social Landscape
Good, better, best is a mantra we can all live and learn from in B2B marketing. This social landscape infographic offers a compare and contrast grid of the top social media sites and how they rank among customer communication, brand exposure, traffic to your site and SEO. Surprisingly enough, Digg.com has the best approval rating out of all social media sites with Yahoo! Buzz coming in last.
Facebook celebrated its 6th birthday this year and with over 400 million users, you’d think it was their 60th. It’s important marketers pay close attention to how far Facebook has gone these last six years and where it is even still heading. As users continue liking and linking, and with projects such as a newly developed location feature , continued growth is inevitable for Facebook in both amount of users and capabilities. Any savvy marketer will keep a close, watchful eye out.
We’re all familiar with the Rogers Adoption Curve, and along those lines of adopting and creating, Forrester Research has mapped out exactly what people are doing online and just who is doing it. Creators of content, joiners of social networking sites and spectators who read, watch and listen to content skew very young, while critics who comment on content appear a bit older with the highest age group ranging from 20 to 26. At no surprise, boomers and seniors make-up the majority of inactives, but it appears collectors, who use RSS and tag sites to gather info, vary throughout all age groups.
This infographic illustrates the connection among 3 celebrities, 35 corporations, 40 subsidiaries and more than 300 brands. It’s an important visual representation of globalization and a reminder to B2B marketers of its impact.
B2B marketing blogs are an integral part of the B2B marketing mix. It allows you to create and distribute relevant and valuable content without directly selling to the prospect. All the while, you’re engaging your audience with the objective of building trust, and eventually acquiring leads. This life cycle of a blog post infographic provides a visual outlay of where the blog post goes (servers, data miners, spam blogs), what the ping servers contact (search engines) and what the reader sees (blog, social media, bookmarks). With all this being said, you can clearly reach a lot of people with one single post, as long as you’re doing it correctly.
If you’re interested in viewing more useful infographics, check the HubSpot blog or Cool Infographics for more marketing and pop culture visualizations.
Don’t forget to subscribe to the Marketo B2B Marketing Blog for additional tools, tips and resources, or follow us on Twitter and Facebook.
Posted by Maria Pergolino in Modern B2B Marketing | Social Media | Tips
Andrew DiFiore said on June 13, 2010 at 1:50 pm
Great collection of infographics though you should provide the link to the Life Cycle of a Blog Post (http://www.wired.com/special_multimedia/2008/ff_secretlife_1602) on Wired since this is actually an interactive map. I would love Wired to do more recent version of this to reflect impact mircroblogging sites like Twitter.
Also, some very cool infographics have come out of the Japanese research company iA. Most recently, the Cosmic 140 mapping the 140 most influential Tweeples (just blogged about this myself at http://www.b2bmarketingposse.com/?p=900).
Andrew
John Rode said on June 15, 2010 at 12:02 pm
Very helpful Maria, thank you. I’m a fan of your #1 – Guide to the Social Landscape. It’s surprisingly hard to find a good summary of the social space, much less for B2B in particular.
The fact that only 2 squares in “Traffic to Your Site” are green informs that marketers need to set expectations for results and near-term impact of social marketing efforts. However, I would argue that LinkedIn should be at least an “OK” source of traffic to your site once you employ all the channels from Groups, to Answers, to Profiles, to News, to linking Twitter accounts.
Jonathan Beaton said on June 19, 2010 at 9:58 pm
Always quality posts, you guys really have something special going on here.
I agree with @John Rode. Do you guys agree with that particular infographic? Don’t you get a good amount of traffic from LinkedIn?
Top 5 Social Media Infographics You Should Not Miss « When digital marketing goes international said on June 22, 2010 at 3:07 am
[...] Who does not like graphics, charts and images? Maria Pergolino classifies in her blog post the top 5 B2B Marketing Infographics, but I believe they are relevant also for B2C. After going [...]
Sebastian Borgnia said on June 23, 2010 at 4:36 am
Very useful! I suggest this page in case you are looking for general web statistics. http://www.internetworldstats.com/
Jamie Barclay said on June 25, 2010 at 4:32 pm
Great post. I wonder if you could also post more about the blog cycle? It would be great 
Visuals in B2B marketing – Are they as relevant as their B2C cousins? | B2Bento said on August 5, 2010 at 2:54 am
[...] are essential to your campaign. B2B businesses employ a vast array of visual strategies like info graphics, eDMs, videos, etc. and all of these are utilised to achieve the desired [...]
TSSVeloso said on June 13, 2010 at 4:37 am
Excellent selection. And, as a suggestion, I leave you here Visual Loop (http://visualoop.tumblr.com/), a non-stop stream of infographics and other forms of sata-visualization on a variety of subjects, including Social Media and Marketing.
Keep up the great work!
@TSSVeloso