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5 B2B Marketing Infographics You Can’t Go Without

By Maria Pergolino on June 13, 2010

As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics:

1. CMO’s Guide to The Social Landscape

Good, better, best is a mantra we can all live and learn from in B2B marketing. This social landscape infographic offers a compare and contrast grid of the top social media sites and how they rank among customer communication, brand exposure, traffic to your site and SEO. Surprisingly enough, Digg.com has the best approval rating out of all social media sites with Yahoo! Buzz coming in last.

2. Visualizing Facebook

Facebook celebrated its 6^th birthday this year and with over 400 million users, you’d think it was their 60^th. It’s important marketers pay close attention to how far Facebook has gone these last six years and where it is even still heading. As users continue liking and linking, and with projects such as a newly developed location feature , continued growth is inevitable for Facebook in both amount of users and capabilities. Any savvy marketer will keep a close, watchful eye out.

3. Who Participates Online

We’re all familiar with the Rogers Adoption Curve, and along those lines of adopting and creating, Forrester Research has mapped out exactly what people are doing online and just who is doing it. Creators of content, joiners of social networking sites and spectators who read, watch and listen to content skew very young, while critics who comment on content appear a bit older with the highest age group ranging from 20 to 26. At no surprise, boomers and seniors make-up the majority of inactives, but it appears collectors, who use RSS and tag sites to gather info, vary throughout all age groups.

4. Corporate Connection

This infographic illustrates the connection among 3 celebrities, 35 corporations, 40 subsidiaries and more than 300 brands. It’s an important visual representation of globalization and a reminder to B2B marketers of its impact.

5. Life Cycle of a Blog Post

B2B marketing blogs are an integral part of the B2B marketing mix. It allows you to create and distribute relevant and valuable content without directly selling to the prospect. All the while, you’re engaging your audience with the objective of building trust, and eventually acquiring leads. This life cycle of a blog post infographic provides a visual outlay of where the blog post goes (servers, data miners, spam blogs), what the ping servers contact (search engines) and what the reader sees (blog, social media, bookmarks). With all this being said, you can clearly reach a lot of people with one single post, as long as you’re doing it correctly.

If you’re interested in viewing more useful infographics, check the HubSpot blog or Cool Infographics for more marketing and pop culture visualizations.

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Posted by Maria Pergolino in Modern B2B Marketing | Social Media | Tips

http://visualoop.tumblr.com/ TSSVeloso

Excellent selection. And, as a suggestion, I leave you here Visual Loop (http://visualoop.tumblr.com/), a non-stop stream of infographics and other forms of sata-visualization on a variety of subjects, including Social Media and Marketing.

Keep up the great work!

@TSSVeloso
http://www.b2bmarketingposse.com/ Andrew DiFiore

Great collection of infographics though you should provide the link to the Life Cycle of a Blog Post (http://www.wired.com/special_multimedia/2008/ff_secretlife_1602) on Wired since this is actually an interactive map. I would love Wired to do more recent version of this to reflect impact mircroblogging sites like Twitter.

Also, some very cool infographics have come out of the Japanese research company iA. Most recently, the Cosmic 140 mapping the 140 most influential Tweeples (just blogged about this myself at http://www.b2bmarketingposse.com/?p=900).

Andrew
http://www.sliderocket.com/blog John Rode

Very helpful Maria, thank you. I’m a fan of your #1 – Guide to the Social Landscape. It’s surprisingly hard to find a good summary of the social space, much less for B2B in particular.

The fact that only 2 squares in “Traffic to Your Site” are green informs that marketers need to set expectations for results and near-term impact of social marketing efforts. However, I would argue that LinkedIn should be at least an “OK” source of traffic to your site once you employ all the channels from Groups, to Answers, to Profiles, to News, to linking Twitter accounts.
http://genuinemediamarketing.com Jonathan Beaton

Always quality posts, you guys really have something special going on here.

I agree with @John Rode. Do you guys agree with that particular infographic? Don’t you get a good amount of traffic from LinkedIn?
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Sebastian Borgnia

Very useful! I suggest this page in case you are looking for general web statistics. http://www.internetworldstats.com/
http://traffic-jockey.com Jamie Barclay

Great post. I wonder if you could also post more about the blog cycle? It would be great
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Devin

These are great. I have to disagree with LinkedIn being a poor traffic source, though. We get pretty good return on thoughtfully posting to LinkedIn Groups.
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5 B2B Marketing Infographics You Can’t Go Without