Modern B2B Blogs

Great post. After conducting over 650 email campaigns, the metrics (open, click, convert) have shown that positive messages and imagery are more successful than the negative. Generally speaking, it’s easier to follow what to do, than what no to do. I often compare business advice like this to dietary advice – eveything is much easier said than done, and you have to be specific.
It’s more productive to say, each a small egg beater omelette for breakfast versus, don’t eat donuts for breakfast. Give the answer, don’t wrap it in a scolding about what not to do. You’ll get more loyal followers.

Great Love the reverse list idea. Everyone has lists. Turn it around.

Great post! I would also add that B2B blog post must focus on a pre-selling strategy as well.

Helpful post! You might want to try http://www.dnavertical.com for outsourced business development. They have a been big help with getting our company off the ground. They are highly recommended.

Maria,
Great post. I just started a b2b blog a month ago, so this advice couldn’t have come at a better time. Looking back at all of my three posts, I’ve done some of the things you recommend, but it’s good to have your list.
Much of your advice is also best practices in journalism.
Alex
b2bstories.com

Here’s another tip:
Write an attractive title to your post by promising some reward to the reader.
I must confess I’m still working on improving that skill for my own professional blog. But it’s a critical skill to sharpen if you want to drive traffic to your posts through Twitter, for example.
You can promise some positive benefit, like making a gain, an improvement or an increase in something. Else, you can promise the avoidance of a negative, like eliminating a risk, avoiding a mistake or reducing some undesirable situation for the reader.

Great tips! Another idea is to do a review of a book or ebook that would be of interest to your audience. You’ll provide value to your readers and save them some time.

Once you have great blog posts, you have to make sure you’re seeding them out into social media also. That’s some that I discuss in my upcoming webinar on using social media for B2B lead generation: http://bit.ly/aBa6g3

[...] 5 Ways to Write a Killer B2B Blog Post (from @Marketo) A challenge many B2B organizations face is consistently creating content that’s unique, relevant and resourceful – all at the same time. Learn to write killer B2B blog posts with these 5 tips. [...]

Nice, succinct post. After launching a group government blog a few months ago, I completely agree. The posts that get the most views, comments, and shares are those that are relevant to the audience, informative, interesting and engaging. Thanks for sharing this.

[...] 5 Ways to Write a Killer B2B Blog Post – Marketo Another blogging related gem for B2B websites [...]

Great advice on the reverse tips. Something that has helped me is to spend time analyzing the headlines/articles that make it to the front page of Digg. I’ve been a member there for a long time, but only recently starting looking at what I see with an analytical eye. For those unfamiliar with Digg.com, it’s a new site where the users vote “digg” for articles or vote against them “bury”, the most dugg articles end up on the front page.

A quick plug closer to home. One of the best B2B leads one can find is a new businesses, and I’ve written about that briefly in my blog.

http://www.startupleads.com/blog/2010/04/2909-new-businesses-i-e-sales-leads-added-this-week/

Thanks for the great post.

[...] 5 Ways to Write a Killer B2B Blog Post was posted at Modern B2B Marketing – Marketo Best Practices Blog. | http://blog.marketo.com 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using) » [...]

Good tips.

sarita

It’s very good blog.thank u for such a nice information.

nice bolg .nice content ,i found your blog on Fiest online gold ,.i think i wll back soon

[...] che permette di implementare l’attività del sito aziendale e di condivisione dei contenuti. Qui allora si trovano 5 modi per scrivere un Killer B2B Blog [...]

Hello. You are right. One of the best methods to get your blog post to be read by people is to create lists of interesting subjects It really works.

This is a good piece; I was wondering if I could use this blog post on my website, I will link it back to your website though. If this is a problem please let me know and I will take it down right away.
Roulette Wheel

Feel free to use it! Thanks for the great comment.

I love the idea of writing reverse tips. I think this will really stand out because it will really catches reader’s attention.

[...] recent blog post from March 2010 titled, “5 Ways to Write a Killer B2B Blog post” talks about key strategies for writing blog posts, like making a list.  These are very effective [...]