More than 4,000 people have downloaded the Definitive Guide to Lead Nurturing, our 40+ page eBook sharing practical tips for getting started with lead nurturing, optimizing your program, and measuring the results. Now you can get it, with no registration required: download The Definitive Guide to Lead Nurturing.

Also, on August 19, more than 1,000 people attended the Definitive Guide to Lead Nurturing webinar that I presented along with Sergio Balegno, Sr. Analyst at MarketingSherpa. Now you can watch it on-demand, anytime, just by clicking the button below. No registration.

In this recorded webinar, you'll get practical tips for how you can actually implement lead nurturing at your company, including:

• Deciding what leads to send to sales
• Establishing permission to nurture leads
• How to customize drip "stay in touch campaigns" based on buyer role and stage of the buying cycle
• What types of campaigns accelerate the buying cycle
• When and how to recycle leads from sales back to marketing
• Measuring and proving the ROI of lead nurturing
  

Endorsements for the Definitive Guide to Lead Nurturing

"The Definitive Guide to Lead Nurturing is a systematic, research-based look at how to approach your lead nurturing process. This Guide is packed with tips, tools, and best practices on implementing and enhancing your B2B lead nurturing programs. Take a few minutes to use the worksheets – it is well worth the time!”

Todd Lebo
Director of Marketing and Business Development
MarketingSherpa

"Whether you are trying to get your first lead nurturing campaign started or are looking to increase the effectiveness of your existing campaigns, this is a workbook for you."

Dan McCourt
Manager of North American Marketing and Communications
Southco

"The Definitive Guide to Lead Nurturing is an excellent resource for B2B marketers! Whether you're a novice or veteran B2B marketer, you'll want to read the Definitive Guide to Lead Nurturing. This practical and actionable guide gives a clear framework, worksheets and ideas to help you actually start lead nurturing not just read about it."

Brian Carroll
CEO of InTouch and author of Lead Generation for the Complex Sales

"Calling a publication the 'definitive guide' sets the bar high, but the Marketo team has cleared it – with room to spare. There is no fluff or filler here; instead, marketers are treated to numerous lead nurturing strategies and ideas, backed by research, real-world examples and worksheets. If you're looking for ways to drive more sales and improve the collaboration between marketing and sales teams, this guide is the place to start."

Hunter Boyle
Content Marketing Director, MarketingExperiments