Proving Marketing's Value: Tools & Metrics for the 21st Century - Part 1
At the MarketingProfs B2B Business Forum, held in Boston in June, I had the pleasure of speaking with Laura Patterson, president of VisionEdge Marketing and author of several books, including "Gone Fishin for Marketing and Sales Alignment eBook." In the interview, Laura talks about how marketing accountability is becoming more important and how metrics help prove marketing's value in today's economic turmoil as well as in sales and marketing alignment.
This podcast is part one of our conversation, entitled "Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century."
It’s great to hear that marketing accountability is stepping into the limelight. I am curious as to what her tips were to measure performance. I’ve been working with the Buy Safe Media website and they delve into that topic as well. Their goal is to promote accountability through media circulation audits (visit www.buysafemedia.com for info about media auditing). When marketers can prove to CEOs that their ad spend went to the right people, it helps to quantify ROI.
Posted by: Jen Sorlie | July 28, 2008 at 09:17 AM