Modern B2B Marketing is sponsoring a don't miss multi-step event that starts this Thursday! MarketingSherpa and Marketo are presenting a series of 20-30 minute online events focused on B2B lead generation best practices, with information from MarketingSherpa's new book, B-to-B Lead Generation.
In part three of "Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century," Laura suggests that in order for success to be measured, a marketer must place a stake in the ground.
In part two of "Proving Marketing's Value: Tangible Tools and Metrics for the 21st Century," Laura says that marketing should be viewed as an investment, not an expense.
In this podcast, Laura Patterson talks about how marketing accountability is becoming more important and how metrics help prove marketing's value in today's economic turmoil as well as in sales and marketing alignment.
Listen to what sales really thinks about marketing in this podcast interview between Marketo VP Sales and Customer Success Bill Binch and Paul Dunay of the Buzz Marketing for Technology blog and podcast.
Express your commitment to Revenue by signing the Revenue Revolution Manifesto.
CEOs and marketing and sales leaders who care about revenue need to focus on the complete "Revenue Cycle", which starts from the day they first meet a prospect and continues through the sale and beyond to the customer relationship.
