Modern B2B Marketing

This blog is where we share Marketo's latest thinking about B2B marketing, from best practices in demand generation and lead nurturing to accountability and marketing & sales alignment.




Archives


Modern B2B Marketing

« Proving Marketing's Value: Tools & Metrics for the 21st Century - Part 3 | Modern B2B Marketing Blog | B2B Lead Generation: 7 Tips from MarketingSherpa »

July 29, 2008

B2B Lead Gen Series of Best Practice Events

Modern B2B Marketing is sponsoring a don't miss multi-step event that starts this Thursday! MarketingSherpa and Marketo are presenting a series of 20-30 minute online events focused on B2B lead generation best practices, with information from MarketingSherpa's new B-to-B Lead Generation Handbook. 

This series includes:

  • Teleseminar presenting key research findings about B-to-B lead generation best practices, presented by Anne Holland, founder of MarketingSherpa — July 31
  • "Fireside chat" with Anne Holland and Jon Miller — Aug 7 @ 11:00am Pacific
  • Open town hall meeting with Anne to ask questions and share best practices with other B-to-B marketers — Aug 14 @ 11:00am Pacific

We don't typically do promotions in the blog, but this is information you'll want to know. Attend one or all three, but register now!

Add to del.icio.us Submit to Reddit StumbleUpon SphinnIt Submit to Marktd Submit to BeeTooBee Add to BIZZBites

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b45369e200e553de67898834

Listed below are links to weblogs that reference B2B Lead Gen Series of Best Practice Events:

» B2B Lead Generation: 7 Tips from MarketingSherpa from Modern B2B Marketing
Watch this 30-minute teleseminar from MarketingSherpa and Marketo for tips around search engine marketing budgeting, whether to put your content behind registration barriers, and lead nurturing and quality. [Read More]

» B2B Marketing Best Practices - Fireside Chat with MarketingSherpa's Anne Holland from Modern B2B Marketing
MarketingSherpa founder Anne Holland and Marketo VP Marketing Jon Miller discuss how demand generation is different from lead generation; the changing nature of B2B branding; topics in sales-marketing alignment; lead scoring; marketing ROI and accounta... [Read More]


Comments

Sounds like great events - will be sure to send the link around!



The comments to this entry are closed.