Modern B2B Marketing

May 13, 2008

Introducing Modern B2B Marketing Podcasts

Posted by Kelly Abner

As the marketing departments of B2B companies gain recognition and responsibility as a full partner to sales in creating revenue through demand generation, marketers should continue to hone their skills and knowledge. With that in mind, Marketo is introducing a series of podcasts with thought leaders in B2B marketing.

Produced under the Modern B2B Marketing umbrella, these podcasts will highlight different topics, some strategic, others tactical, but all with an eye toward helping B2B marketers improve the return on their marketing dollar.

The inaugural podcasts are now posted and include:

Buying and Using Marketing Automation Systems
Howard Sewell, President and founder of Connect Direct, discusses Buying and Using Marketing Automation Systems, including the near term and longer term ROI benefits companies should expect from marketing automation and the key features and capabilities that someone should have on their list.
Using Digital, Web 2.0 Tactics To Boost B2B Marketing Results
In this podcast Laura Ramos, Vice President and Principal Analyst at Forrester Research, discusses how Web 2.0 tactics like rich media, blogging, RSS, and social networks help B2B marketers meet their top challenges.
Using White Papers to Generate and Nurture B2B Leads
In this podcast with Michael Stelzner, the author of Writing White Papers, discusses how different kinds of white papers can be used for different marketing purposes, from demand generation to nurturing, and how blogging fits into your white paper strategy.