Modern B2B Marketing

This blog is where we share Marketo's latest thinking about B2B marketing, from best practices in demand generation and lead nurturing to accountability and marketing & sales alignment.






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June 26, 2007

Welcome Kelly Abner

I'm pleased to welcome Marketo's new Director of Marketing, Kelly Abner, as a co-author for the Modern B2B Marketing blog.

Kelly has more than 15 years of experience in technology marketing and sales, including eight years in marketing communications and product marketing in search and categorization companies such as Infoseek, Inktomi and Verity. Having seen the rise and fall of the power of search in the early 2000s, Kelly is professionally gratified to see the resurrection of the search as a powerful piece of the strategic marketing puzzle.

Kelly will be writing about B2B marketing tips and best practices from the perspective of a practitioner in the trenches.

Welcome, Kelly!

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