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Modern B2B Marketing
Modern B2B Blogs
This blog is where we share Marketo's latest thinking about B2B marketing, from best practices in demand generation and lead nurturing to accountability and marketing & sales alignment.
Looking for the latest news and best practices around Sales 2.0?
Archives
Top Posts
- Earn a Seat at the Revenue Table
- Ten Practical Trends in B2B Marketing
- 8 Ways The Internet Changed Software Marketing
- How To Sell Your Marketing Budget To Your CFO
- Why Branding Matters in B2B Marketing
- Lead Nurturing 101
- 7 Strategies for B2B Marketing during a Recession: The Definitive Guide
- Secret Sauce for Demand Generation
- The Definitive Guide to Lead Nurturing
June 26, 2007
Welcome Kelly Abner
Posted by Jon Miller
I’m pleased to welcome Marketo’s new Director of Marketing, Kelly Abner, as a co-author for the Modern B2B Marketing blog.
Kelly has more than 15 years of experience in technology marketing and sales, including eight years in marketing communications and product marketing in search and categorization companies such as Infoseek, Inktomi and Verity. Having seen the rise and fall of the power of search in the early 2000s, Kelly is professionally gratified to see the resurrection of the search as a powerful piece of the strategic marketing puzzle.
Kelly will be writing about B2B marketing tips and best practices from the perspective of a practitioner in the trenches.
Welcome, Kelly!
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