Phillip Chen

Phillip Chen

Phillip Chen is the former Sr. Enterprise Marketing Manager at Marketo, where he ran field events generating pipeline within the Enterprise. Phillip previously launched nurture at Marketo and managed demand generations programs for the B2C audience. Phillip graduated from the University of British Columbia in Vancouver, Canada with a Bachelor of Commerce.

Modern Marketing

4 Ways You Can Scale with Your Marketing Programs

By: Phillip Chen

Modern Marketing

How to Start Your Enterprise Marketing Journey in 4 Simple Steps

By: Phillip Chen

Modern Marketing

Go Big—9 Questions to Ask Yourself When Marketing to the Enterprise

By: Phillip Chen

Event Marketing

Size Matters: How to Run a Virtual Event with 18,000+ Registrants

By: Phillip Chen

Email Marketing

Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to…

By: Phillip Chen

Engagement Marketing

The CMO Challenge: Personalized Conversations at Scale

By: Phillip Chen

Social Media Marketing

Holiday Marketing that Shines: How to Effectively Run Contests on Pinterest

By: Phillip Chen

Digital Marketing

Save That Shopping Cart! Tips To Prevent Cart Abandonment

By: Phillip Chen

Digital Marketing

Last Minute Lifts – How to Increase Traffic on Black Friday

By: Phillip Chen

Event Marketing

Events for Everyone! How Industry Conferences Shape Your Organization

By: Phillip Chen

Modern Marketing

Marketing Horror Stories

By: Phillip Chen

Modern Marketing

Your Dream Team: The Marketing Trifecta

By: Phillip Chen

Scoring

How to Market Your Multi-Product Brand – Marketo

By: Phillip Chen

Modern Marketing

4 Ways to Invest in Your Marketing Career

By: Phillip Chen

Mobile Marketing

Mobile Experiences Have a Long Way to Go…How’s Yours?

By: Phillip Chen

Event Marketing

4 Ways to Make Your Virtual Events Go Off Without A Hitch

By: Phillip Chen

Modern Marketing

Missed Our Road to Success Virtual Event? Get the Recap Here!

By: Phillip Chen

Email Marketing

The Secret Email Marketing Checklist

By: Phillip Chen

Modern Marketing

Is Your Company a Life-Long Partner, or a Short-Term Fling?

By: Phillip Chen

Nurturing

Why Lead Nurturing is an Art AND a Science

By: Phillip Chen

Social Media Marketing

What Snapchat Can Teach Us about Social Behavior, the Adoption Curve, and…

By: Phillip Chen

Modern Marketing

Proposal Videos: Get Your Audience to Say “I Do”

By: Phillip Chen

Testing and Optimization

Is There a HiPPO in Your Office?

By: Phillip Chen

Nurturing

How to Effectively Segment Your Database for Lead Nurturing

By: Phillip Chen

Modern Marketing

Marketing Showdown: How to Reach Gen Y

By: Phillip Chen

Modern Marketing

The 3 Things I Learned From My Marketing VP: Vision, Strategy, Message

By: Phillip Chen

Modern Marketing

What 3 Adjectives Describe Your Brand? – Marketo

By: Phillip Chen