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Phil Fernandez

Phil Fernandez

Phil is former Chairman and CEO of Marketo. He is a Silicon Valley veteran, with more than 30 years of experience building and leading breakout technology companies. Phil is a well-known writer and speaker on topics related to digital marketing, marketing automation, big data, and entrepreneurialism, and is the author of Revenue Disruption (Wiley, 2012), which delivers bold new strategies for any company to transform its sales and marketing to accelerate revenue.

Modern Marketing

IT…Marketing’s Friend, or Foe?

By: Phil Fernandez

Product and Industry

Innovation in the Nation

By: Phil Fernandez

Product and Industry

Marketo Announces Japan Expansion

By: Phil Fernandez

Email Marketing

Why I Hate Tuesdays

By: Phil Fernandez

Modern Marketing

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

By: Phil Fernandez

Modern Marketing

One Small Step for Marketo, One Giant Leap for the Marketing Nation

By: Phil Fernandez

Marketing Automation

Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]

By: Phil Fernandez

Marketing Metrics

Show Me the Money! CEOs Want to Hear About Revenue

By: Phil Fernandez

Modern Marketing

Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World

By: Phil Fernandez

Lifecycle Marketing

Using RPM to Manage and Optimize the Entire ‘Customer Lifecycle’

By: Phil Fernandez

Marketing Metrics

Marketing Metrics that Matter

By: Phil Fernandez

Modern Marketing

Insights on the Facebook IPO Roadshow

By: Phil Fernandez

Modern Marketing

Why an IPO is NOT an Exit Strategy, And How to Plan…

By: Phil Fernandez

Marketing Automation

Get Ready for Social Marketing Automation!

By: Phil Fernandez

Professional Development

Strong Growth Starts With Great Leadership

By: Phil Fernandez

Modern Marketing

What Does ‘Big Data’ Really Mean to Revenue Performance?

By: Phil Fernandez

Sales Marketing Alignment

One Last Thing on Collaboration, for now…

By: Phil Fernandez

Sales Marketing Alignment

Collaboration Isn’t Some New Kind of “Kumbaya” – It’s the Key to…

By: Phil Fernandez

Marketing Automation

The Value of Honesty Impacts Revenue

By: Phil Fernandez

Sales Marketing Alignment

The Buyer Really Doesn’t Care

By: Phil Fernandez

Social Media Marketing

B2B Marketers Need to Get on Board with Social Media… NOW!

By: Phil Fernandez

Sales Marketing Alignment

Cracking the RPM Code: A Look at Our Customers’ Growth

By: Phil Fernandez

Product and Industry

‘Rocket Fuel’ and Today’s $50M Funding News for Revenue Performance Management Provider…

By: Phil Fernandez

Modern Marketing

In Business, Going on the Offense is Usually the Best… Offense

By: Phil Fernandez

Modern Marketing

B2B Marketing Insights on IBM Global Survey: CMOs Need to Boost Influence…

By: Phil Fernandez

Modern Marketing

‘Maturity Curve’ Shows Strong Revenue Gains for Companies Deploying Revenue Performance Management

By: Phil Fernandez

Modern Marketing

Revenue Performance Management : What Are You Doing to Grow?

By: Phil Fernandez