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Mike Stocker

Mike Stocker

Mike Stocker is Sr. Director of Business Development here at Marketo. Mike has successfully founded and sold three digital marketing startups, including Kenzei- a SaaS email services company focused on shopping cart abandonment and upsell/cross-sell. Mike has held senior business development, strategy and media buying roles throughout over 18 years in digital marketing. Mike is passionate about helping major B2C firms improve the customer journey. Mike is a graduate of UCSB.

Digital Marketing

Doing More Together: Facebook and Marketo Drive Marketing Success

By: Mike Stocker

Digital Marketing

4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize…

By: Mike Stocker

Digital Marketing

How Paid Media Performance Improves with Predictive Marketing and 1st Party Data

By: Mike Stocker

Engagement Marketing

Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage

By: Mike Stocker

Digital Marketing

The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance

By: Mike Stocker

Digital Marketing

Awaken the Dead! How to Re-Engage Your Audience with Reactivation Campaigns

By: Mike Stocker

Marketing Technology

The New Digital Climate: AdTech and MarTech Join Forces

By: Mike Stocker

Engagement Marketing

How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships

By: Mike Stocker

Lifecycle Marketing

How Coca-Cola and Yoplait Use “Customer Participation” Marketing – And How You…

By: Mike Stocker

Mobile Marketing

How App Companies Can Increase Retention, Engagement and Customer Lifetime Value

By: Mike Stocker

Targeting and Personalization

The Future of Digital Marketing is Already Here

By: Mike Stocker

Modern Marketing

The Definition of Omni-Channel Marketing – Plus 7 Tips

By: Mike Stocker

Marketing Automation

How Should I Structure My Marketing Automation Team?

By: Mike Stocker

Email Marketing

My Birthday Brings all the Marketers to the Yard

By: Mike Stocker

Mobile Marketing

3 Steps to Optimize Your Email for Mobile

By: Mike Stocker