Dayna Rothman

Dayna Rothman

Dayna Rothman is the Director of Content Marketing at Everstring and previously led content for Marketo. She is the Author of Lead Generation for Dummies. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

Demand Generation

[Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention

By: Dayna Rothman

Marketing Automation

[Ebook] How to Sell Marketing Automation to Your C-Suite

By: Dayna Rothman

Social Media Marketing

[Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer

By: Dayna Rothman

Mobile Marketing

[Video] How Responsive Design for Your Website Empowers Your Mobile Marketing Strategy

By: Dayna Rothman

Sales Marketing Alignment

How to Structure Your Organization for Sales and Marketing Alignment

By: Dayna Rothman

Infographic

[Infographic] Go Mobile and Responsive…Or Go Home!

By: Dayna Rothman

Modern Marketing

Video Marketing of the Future: How GoPro Ups Your Marketing Game

By: Dayna Rothman

Digital Marketing

Marketers Rejoice! Emoji Marketing is Here

By: Dayna Rothman

Marketing Automation

6 Vital Features to Look for in Marketing Automation Software this Year

By: Dayna Rothman

Modern Marketing

Inspiration in the Nation! Live From The Marketing Nation Summit Day 2

By: Dayna Rothman

Infographic

[Infographic] The Marketing Power of the Internet of Things: Connectivity for Better…

By: Dayna Rothman

Modern Marketing

The Walking Dead Approach to Slaying Marketing

By: Dayna Rothman

Modern Marketing

Explosive Growth in Marketing Tech: 7 Categories to Implement Now

By: Dayna Rothman

Marketing Automation

Back to Basics: What is Marketing Automation and Why Do I Need…

By: Dayna Rothman

Modern Marketing

Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

By: Dayna Rothman

Event Marketing

[Infographic] The Marketo(er’s) Guide to SXSW

By: Dayna Rothman

Infographic

[Infographic] Nurture Your Leads with Narrative 

By: Dayna Rothman

Infographic

[Infographic] Is it the End of the Facebook Free-For-All for Brands?

By: Dayna Rothman

Marketing Automation

[Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing…

By: Dayna Rothman

Infographic

The Holidays Are Here! The Psychology of Impulse Buying [Infographic]

By: Dayna Rothman

Content Marketing

The Life of a Content Asset: Tracking Real ROI

By: Dayna Rothman

Content Marketing

5 Common Infographic Pitfalls to Avoid at All Costs

By: Dayna Rothman

Content Marketing

4 Content Marketing Productivity Killers

By: Dayna Rothman

Content Marketing

How to Get In With the “In Crowd”: Digital Influencer Marketing for…

By: Dayna Rothman

Email Marketing

Introducing Marketo’s Email Lookbook for Spring/Summer 2014

By: Dayna Rothman

Social Media Marketing

Facebook Spent $22 Billion on Acquisitions, What Else Could That $$$ Buy?…

By: Dayna Rothman

Modern Marketing

Two Heads are Better than One: When Science, Art, and Marketing Meet

By: Dayna Rothman