As a consumer, you’ve probably already started seeing holiday marketing messages (like Amazon who already started Black Friday). Every year, the retail sector taps into this festive season to boost sales and revenue. But what about other industries like travel, automotive, and even healthcare?
The holidays are marked by gift-giving, celebrations, resolutions, and new aspirations, meaning consumers make plenty of purchases during the season from retail companies and beyond. Spending across categories increases during the months of November and December, and this has huge implications for consumer marketers everywhere. Retail stores, universities, banks, healthcare providers, travel companies, and other industries have a lot to gain from strategic holiday marketing.
Here are three simple ways to take your holiday campaigns up a notch:
1. Stay Social Throughout the Holidays
Don’t be a Grinch! According to G/O Digital’s study, 55% of respondents say a brand’s social presence has at least some influence on their decision-making during the holiday season. It’s a no-brainer that being social–whether it’s promoting specials and discounts or responding to customer feedback–is crucial to building brand engagement. With so many options to choose from, consumers increasingly turn to social media to inform their buying decisions. Get ahead of this and engage them across social media at the right time with the right message.
2. Retarget Your “Window” Shoppers
Consumers are constantly on the lookout for the best deals and offers. However, you may see an increase in online traffic without a proportionate increase in conversions. How do you turn these browsers into customers?
Retargeting passive visitors on your site is a great way to engage them and ultimately influence desired actions. In industries that are more characteristic of “considered purchases,” those that are high-cost and high-involvement, a retargeting strategy based on a consumer’s lifecycle stage is crucial to leading them down the purchase path.
3. Turn Holiday Customers into Repeat Customers
Customer acquisition isn’t the end of the game, but the beginning. You’ll probably acquire many new customers during the holiday season, but can you keep them? Implementing a retention strategy is paramount to growing your business. Often, consumers purchase from different brands during the holiday season based on limited-time offers or one-off needs, and may never engage with the same brand during regular months. Think creatively about how you can continue to nurture newly acquired consumers beyond New Year’s Day and communicate the value of your offerings in a relevant and personalized way.
Ready to extend your holiday marketing efforts throughout the year? Check out our infographic, Make Your Holiday Marketing the Gift That Keeps on Giving!
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<a href="reap-the-benefits-of-the-most-wonderful-time-of-the-year-all-year-long-infographic"><img alt="Reap the Benefits of the Most Wonderful Time of the Year All Year Long [Infographic]" src="http://blog.marketo.com/wp-content/uploads/2016/11/Make-Your-Holiday-Marketing-the-Gift-That-Keeps-on-Giving-Marketo1.png" width="100%" /></a><br><p><small>Brought to you by <a href="http://www.marketo.com/marketing-automation">Engagement Marketing Software by Marketo</a></small>