Content marketing is a mix of art and science, and as such, always presents opportunities for fine-tuning and mastering the craft. As buyer expectations rise and new mediums emerge, even tried-and-true strategies may not continue to be evergreen.
The Power of Visual Storytelling
When it comes to captivating your audience, creating engaging content is a critical piece of the puzzle that relies not only on the written content, but also the format. Visuals offer proven success when it comes to getting your audience to notice, engage and retain your content. Have you considered visualizing some of your content? Depending on your objectives, it can be an effective way to conceptualize your content:
- People following directions with text and illustrations do 323% better than people following directions without illustrations. — NeoMam
- Visual content is more than 40X more likely to get shared on social media than other types of content. — Buffer
- Content with relevant images gets 94% more views than content without relevant images. — KISSMetrics
Make Your Mark
The world of visual content can be tough to navigate, with some content cleverly disguised as entertainment. If you’re just getting started with visual content, or looking to optimize your visual content we’ve broken it down into three key categories:
Static: Static content represents stationary images that don’t change based on the reader’s actions. This includes images, infographics, and slideshows.
Interactive: Interactive content, like apps, assessments, calculators, and quizzes, requires your audience’s active engagement and displays content that responds to their actions.
Live Motion: Video content, which includes (as the name implies) videos and webinars, is broadcasted through live video or recorded and then distributed on-demand.
Ready to take a journey through the delectable world of content visualization? Check out our infographic, Content Land: Find the Best Type of Visual for Your Objectives and Content, and find out which method may work best to captivate your audience.
Please use the HTML code below to embed this graphic
<a href="journey-through-the-world-of-visual-content-infographic"><img alt="Journey Through the World of Visual Content [Infographic]" src="http://blog.marketo.com/wp-content/uploads/2016/10/Content-Land-Marketo.png" width="100%" /></a><br><p><small>Brought to you by <a href="http://www.marketo.com/marketing-automation">Marketing Automation Software by Marketo</a></small>