Patrick Groover is a Solutions Consultant at Marketo, with experience designing, developing, and implementing strategic marketing initiatives that leverage technology. His industry experience includes big data, manufacturing, start-ups, and technology companies. He's passionate about the application of marketing automation to business objectives and his interests include whitewater kayaking, hiking, and camping.

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Don't count the people you reach, reach the people that count. 5 components of a successful #ABM strategy:

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