[Infographic] The Marketer’s Guide to Making the Most of SXSW

iStock_000045504088_Large

By:

Posted: March 8, 2016 | Infographic

As we prepare for another year of innovation and cultural convergence at South by Southwest (SXSW), I thought it might be fun to look back at where it all started and how it’s evolved over time.

SXSW was born in 1987 exclusively as the Music Conference & Festival. Soon after, film and multimedia were incorporated into the scope of the conference, and since the interactive conference came into being, its expansion has known no bounds. From a couple hundred participants camped out in a Hyatt, to an interactive conference with more than 72,000 registrants and artists, and a keynote given by President Obama, there’s no doubt that this year’s conference will be one for the books.

SXSW is now a breeding ground for startup successes, unrestrained ideas, emerging technologies, and digital marketing break-throughs. It’s become a hub of discovery for marketers to unearth new insights about how to effectively engage their audience in today’s noisy world. SXSW even has a Convergence Program devoted to exploring the inter-relatedness between seemingly distinct categories—for example, Marketo’s panel on MarTech and Sports about how marketing technology is transforming the sports industry.

Check out our infographic to see our top choices of not-to-miss sessions and events for marketers at SXSW 2016.

View the infographic in a new window here.

Please use the HTML code below to embed this graphic

<a href="http://blog.marketo.com/wp-content/uploads/2016/03/The-Marketers-Guide-to-SXSW-2016-Marketo.png/"><img alt="[Infographic] The Marketer's Guide to SXSW 2016" src="http://blog.marketo.com/wp-content/uploads/2016/03/The-Marketers-Guide-to-SXSW-2016-Marketo.png" width="100%" /></a><br><p><small>Brought to you by <a href="http://www.marketo.com/marketing-automation">Marketing Automation Software by Marketo</a></small>

Mary Kate Francis is a Marketing Coordinator at Marketo. She is an avid musical theatre lover and has performed in 9 musicals in the last 5 years. Mary Kate earned a BA in English with a Certificate in Markets and Management at Duke University (Go Blue Devils!).

Read Mary Kate's Blogs

Marketo is making a splash at SXSW 2016! Dive into these not-to-miss sessions and events with us

Follow Us

Most Shared

true colors feat

What Brand Colors Say About Your Business – Marketo

purple 4 hands

The 4 Things Digital Marketers are Missing

measuring social

6 Ways to Make Social Measurable

poetry

An Ode to Marketing Automation

You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever