Charm Bianchini is the Senior Director of Marketing at Marketo responsible for NA enterprise demand gen and field marketing. She has over 15 years of experience leading teams in strategic roles focused on revenue generation, marketing programs, customer marketing, and sales development. Charm enjoys spending time with her family, travelling, and volunteering with the Junior League of San Jose.

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It's hard to hit a target you can't see. 4 takeaways from the field to improve your ABM programs

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