[Video] What Every Marketer Should Know: What Is Marketing Automation?



Posted: July 2, 2015 | Marketing Automation

What is marketing automation? This, my friends, is the million dollar question—and the one I’m here to answer.

Marketing automation is software that helps companies take complete control of their marketing campaign efforts.

Sound too good to be true? Sound like this would only happen in an alternate universe? Guess again! With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce, marketing automation has changed the way companies are approaching the vast marketing landscape. Gone are the days of having to manually track data and nurture leads, because with marketing automation, you’re able to sit back, relax, and watch the system do it for you! This mighty marketing machine works to automate and sync your various efforts:

  • Lead generation
  • Social marketing
  • CRM integration
  • Lead management
  • Marketing programs
  • Prediction/scoring
  • Resource management
  • Email marketing
  • Landing pages
  • Campaign management

Sound impressive?! It is! But wait—there’s more! Probably the most crucial feature of the automated tool is its ability to rapidly perform data analytics, which enables you to measure and assess your company’s return-on-investment. This empowers you to stop the guessing games for good and know for sure how your marketing programs are measuring up so you can make adjustments to your marketing strategy as necessary. If you need to know how your efforts are impacting the company’s bottom line, then marketing automation is the tool for you.

On top of all of this, despite its namesake, marketing automation is not just for marketing. It serves the sales team, too! The ultimate goal for all departments is to increase revenue, and marketing automation facilitates just that.

Intrigued? (How could you not be?!) On that note, check out our latest video blog here and prepare yourself to be blown away:

To further dive into this topic and learn how marketing automation can transform your company’s marketing experience for good, check out our Definitive Guide to Marketing Automation!

So, how do you envision marketing automation benefiting your company? Or, for those marketing automation gurus out there, how has it benefited your company? Let us know in the comments below!

Sesame Mish is a part of the Content Marketing team at Marketo. She is also pursuing an M.S. in Integrated Marketing Communications at Northwestern University. In her spare time, she loves to play volleyball, spend time with family, do volunteer work, and root for her favorite team, the San Francisco Giants!

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#QOTD: In your own words, what is #marketingautomation? Tweet your response! @marketo

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