[Video] How Responsive Design for Your Website Empowers Your Mobile Marketing Strategy



Posted: June 18, 2015 | Mobile Marketing

Looking for a way to kickstart your mobile marketing? A great place to start is with responsive design for website, email, and landing pages. Responsive design is a modern approach to web design that ensures your content is readable and consumable on any device, such as your desktop, tablet, or mobile phone.

There are many reasons why you need to go mobile with your website ASAP. Here’s why we think it’s extremely important:

1. Engaging User Experience

The number one reason to include responsive design in your creative and marketing strategy is to create a consistent and engaging user experience. You want your customers to feel a connection with your brand—no matter which device they are on.

2. Conversion Optimization

Responsive design makes your marketing look good across all devices and ensures that your messages remain front and center. We have found that a whopping 50% of mobile device users report making a purchase in-browser on their mobile phone. So, it’s clear that your website is a critical channel for conversion on mobile.

3. Search Engine Preferred

Most search engines, particularly Google, prefer responsive design. Responsive design not only provides a better user experience, but it also makes it easier for Google to crawl, index, and organize your site.

4. Cost and Time Effective

Responsive design is actually very cost and time effective. Because your website and emails fluidly change based on device and screen resolution, you only have to create one single option. In the past, before responsive design, you were required to create a website for all different device sizes.

But what are the elements of responsive design and how should you think about them? Check out our brand new video blog to explore this topic further!

Want to learn more about mobile marketing and responsive design? Download our brand new Definitive Guide to Mobile Marketing now!

Dayna Rothman is the Director of Content Marketing at Everstring and previously led content for Marketo. She is the Author of Lead Generation for Dummies. Dayna has extensive experience in content marketing, social media, marketing automation, and inbound marketing. She has an MBA from Golden Gate University and lives in Oakland, CA.

Read Dayna's Blogs

#Vlog time! Learn why #responsivedesign is the best way to make your #website #mobilemarketing friendly!

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