Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer

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Posted: June 16, 2015 | Modern Marketing

Yay, it’s summer! Now that the days have gotten longer, there’s more time for BBQ-ing, road tripping, and, of course, catching up on all those books you’ve been meaning to read!

Whether it’s good ‘ole marketing you’re interested in, or you’re seeking some sound business advice, you’ve come to the right place. As you (hopefully) find time to prop your feet up and relax this summer, here are some books to help stimulate your mind:

1. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Ann Handley

Whether you’re authoring 140-page ebooks or 140-character tweets, you are producing messages that reflect your brand. In her latest book, Ann Handley provides readers with the tips and tricks to create engaging content.

2. The Art of Social Media: Power Tips for Power Users

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The Art of Social Media: Power Tips for Power Users – Guy Kawasaki and Peg Fitzpatrick

We know it’s important that all organizations have a social media presence—but how do you ensure you are focusing your time and budget in the most effective way? This step-by-step guide will arm you with creative ideas to engage with your online audience and take your social media strategy to the next level.

3. The Engaged Leader: A Strategy for Your Digital Transformation

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The Engaged Leader: A Strategy for Your Digital Transformation – Charlene Li

In today’s digital world, the way people lead has fundamentally changed—ironically, making them more disconnected. Charlene Li’s insightful book explains how leaders can adapt to this changing environment and master the art of listening, sharing, and engaging.

4. The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs, and Other Leaders Get Us to Believe

businessofbelief

The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers,

Educators, Entrepreneurs and Other Leaders Get Us to Believe – Tom Asacker

A suggestion made to me last year, The Business of Belief explores how successful leaders motivate, inspire, and influence others. It will not only teach you how to be a better leader, but also how to understand the leaders around you.

5. The Tipping Point: How Little Things Can Make a Big Difference

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The Tipping Point: How Little Things Can Make a Big Difference – Malcolm Gladwell

Like many of you, I read The Tipping Point years ago when it first came out…but I don’t care—I’m reading it again! The insights on trends and fads from this book still very much apply to us today. So, if you’ve already had the pleasure of reading this book, I invite you to join me for round 2!

6. Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competiton

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Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition – David Newman

This is a really applicable read for any small-business owner or entrepreneur. Do It! Marketing is filled with powerful and practical strategies that you can begin implementing right away!

7. The Challenger Sale: Taking Control of the Customer Conversation

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The Challenger Sale: Taking Control of the Customer Conversation – Matthew Dixon and Brent Adamson

Complex sales require more than just building relationships. The Challenger Sale illustrates a better way to educate buyers, tailor your messaging, and take control of the sales process. This is a must-read for anyone in, or considering, sales as a career.

8. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand – Ekaterina Walter and Jessica Gioglio

Did you know that web posts with visual content drive up to 180% more engagement? When vying for your audience’s attention, visuals like infographics, video, and photos can make a big difference. This guide will help you become a more visual storyteller.

9. How to Win Friends & Influence People

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How to Win Friends & Influence People – Dale Carnegie

First published in 1937, the techniques outlined by Carnegie have stood the test of time. This self-improvement book explains how to be more likable, win people over, and change minds without eliciting resentment. In business and in life, all of these abilities are invaluable.

10. The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time

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The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time – Mark W. Schaefer

If you’re new to the Twitter world (or just hoping to get better at it), then this book is going to be your best friend. The Tao of Twitter has easy-to-follow guidelines for building an audience, gaining competitive advantage, and determining ROI. Social marketers always need to think about honing those tweeting skills!

My list here may be done, but now I invite you to check out my blog from last summer where I presented another 10 books to sink your inquisitive minds into…(because surely the 10 above won’t be enough for all you speed readers out there!)

Now, it’s your turn. What are your suggestions for a good marketing or business summer read? Feel free to share your recommendations in the comments below!

Jessica Langensand is a Marketing Programs Manager at Marketo. She oversees database communications as well as paid programs that help accelerate sales initiatives, content promotion, and company goals.

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Get inspired! 10 must-read #marketing & #business #books to enjoy this #summer

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